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Write a persuasive letter.

May 18, 2021
Christopher R. Teeple

This assignment will give you practice writing a business letter while reviewing concepts from Chapter 4: The Corporate Culture.1. Assume that you are working in an organization with a strong Compliance-Based Culture. You can choose a name, address, and CEO contact name for your organization

2. Write a persuasive letter to your CEO extolling the virtues of changing/moving to a more values-based culture.

3. Submit this first draft of your letter to Canvas by 11:59pm on May 26th for 5 points.

4. Await and then carefully review my feedback.

5. You will revise and re-submit your letter (in a separate Canvas assignment) for another 5 points on this assignment.Your mission is write a business letter to the (hypothetical) CEO of the company for which you work outlining arguments in favor of transforming a compliance-based culture into a values-based culture. Your letter will be graded using Ramapo’s business letter writing rubric.

We will be interested in business letter form/organization (2 points), mechanics/grammar/usage (2 points), and persuasiveness/construction of argument (1 point). See next section below for business letter checklist: Business Letter Parts (in order from top to bottom):Return address – address of letter writer.First and last name, address, city, state and zip code.
The date

Inside address – of recipient (who you are writing the letter to) First and last name, title, Company, address, city, state and zip code.
Salutation– If the person is not a friend, write “Dear Mr. Smith”. If the person is a friend, you may say “Dear Sally”.
Body of Letter – this is the purpose of the letter. Should be clear and concise, with more than one paragraph.
Closing– “sincerely”, or “best regards”, “yours truly”, etc…
Space for a handwritten signature

Typed name of writer
RubricBusiness Letter RubricBusiness Letter RubricCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeContains All Business Letter Parts2 ptsFull Marks1 ptsSome Marks0 ptsNo Marks2 ptsThis criterion is linked to a Learning OutcomeMechanics/Grammar/Usage2 ptsFull Marks1 ptsSome Marks0 ptsNo Marks2 ptsThis criterion is linked to a Learning OutcomePersuasiveness1 ptsFull Marks0 ptsNo Marks1 pts
Requirements: two pages

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