I provided two finished assignments for reference ideas should you choose to utilize the topics in the papers, I also provided a power point and course text book for Chapter 1 Keegan & Green
Always remember to use the rubric primarily, and use the assignment instructions as supplemental information. Based on the rubric, please clearly state your topics.
Choose at least one topic from the marketing concepts list,
one topic from the list of Global economic environment topics, and one topic from the list of Global trade environment topics.
Second, use scholarly sources/articles that relate to the topics you chose.
Lastly, please don’t forget to use headings. Center and Bold your headings as in the example paper. I will return papers that do not use headings.
Global Marketing and Trade Environments
[WLOs: 1, 2, 3] [CLO: 1]
For this assignment, you will choose two topics from the list below. One topic will be from the global economic environment list and one from the trade environment list. For each topic, find a scholarly or peer-reviewed journal article from the University of Arizona Global Campus Library. The article should examine the topic to global marketing (and one or more of the marketing concepts outlined in Chapter 1).
• Write a half a page summary of the articles you used for each of the topics.
• Discuss how one or more of the marketing concepts learned in Chapter 1 of your text can be applied to each environment separately (economic and trade) when a company is considering to expand globally.
• When considering expansion to other countries, examine how one or more of the marketing concepts can be applied to each of the specific topics you chose for each environment.
• Marketing concepts to consider include:
o Competitive advantage
o Single-Country marketing strategy and Global marketing strategy
o Management orientations
o Driving and restraining forces affecting global marketing
o Global market opportunities and threats
o Product/market matrix of growth strategies
o Think globally, act locally
• Explain which strategies would be the best for a new product and existing product using the product/market matrix based on a countries market orientation.
• Summarize the contents of your paper in an executive summary.
o You may review the Writing an Executive Summary (Links to an external site.) resource.
Global economic environment topics (choose 1):
• Major changes of the world economy in the past twenty years (discussing one major change is enough)
• Economic systems (you may choose to discuss one or multiple systems)
• Market development stages (discussing one category is enough)
• Balance of payments
• Triad
• Trade in merchandise and services
• Economic exposure
Global trade environment topics (choose 1):
• World Trade Organization (WTO)
• Preferential trade agreements
• Trade characteristics in North America
• European Union
• Latin America (pick 2 countries)
• Association of Southeast Asian Nations (ASEAN)
• Middle East
• Africa (pick 2 countries)
In your paper,
• Introduce the economic and trade environments.
• Write a half a page summary of the article you used for each of the topics.
o Each summary must include an introduction, a well-developed body, and a conclusion.
o In the introduction of each summary, identify the article used. Use APA style when Citing Within Your Paper (Links to an external site.).
• Discuss how one or more of the marketing concepts learned in Chapter 1 of your text can be applied to each environment (economic and trade) when a company is considering to expand globally.
• When considering expansion to other countries, examine how one or more of the marketing concepts can be applied to each of the specific topics you chose for each environment.
• Explain which strategies would be the best for a new product and existing product using the product/market matrix based on a countries market orientation.
• Summarize the contents of your paper in an executive summary.
o You may review the Writing an Executive Summary (Links to an external site.) resource.
The Global Marketing and Trade Environments paper
• Must be three and a half double-spaced written pages in length for a total of five and a half pages for this assignment (one title page and one page for references). Must be formatted according to APA style as outlined in the Writing Center’s APA Style (Links to an external site.) resource.
• Must include a separate title page with the following:
o Title of page
o Student’s name
o Course name and number
o Instructor’s name
o Date submitted
• Must use at least two scholarly sources in addition to the course text.
o The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
• Must document any information used from sources in APA style as outlined in the Writing Center’s Citing Within Your Paper (Links to an external site.) guide.
• Must include a separate references page that is formatted according to APA style as outlined in the Writing Center. See the Formatting Your References List (Links to an external site.) resource in the Writing Center for specifications
