With the recent increase in retail vendors such as Amazon, Temu, Shein, and others providing cheap alternatives to legitimate products, consideration must be given to what is fueling this increase in dupe/counterfeit culture and its disregard for copyright laws. Conduct your research into laws surrounding copyrights, patents, and design characteristics, and build your argument for or against dupe/counterfeit culture.
Provide consideration within your research for why dupe/counterfeit brands can offer their products at such a discount. Consider labor laws, unsafe working conditions, and even unsafe materials from which the products are being made.
Write a two-page, double-spaced paper with a separate list of APA-formatted references to convey your research findings while taking a stance on the dupe/counterfeit vs. legitimate product debate.
Consider this article as a start into your research: Amazon seller rips Popflex founder Cassey Ho’s video, changes her face in dupe listing
If you’re not familiar with Popflex, Popflex is an activewear company for women that has been around for maybe ten years but has had a very small following – you might remember 8ish years ago Blogilates – the YouTube Pilates videos. Same owner, Cassey Ho, but she started her activewear line. The TLDR – too long, didn’t read – is her Pirouette skort was featured in a Taylor Swift video and fans flocked to find it – enter Amazon/Shein/other brands. They ripped her content from her website using her body but using AI to add other faces to sell counterfeit versions of this skort. And the rest you can read for yourself. Shameless plug here to say her brand is amazing and is 100% worth supporting her and other small business owners. 🙂
https://www.popflexactive.com/
This is a quick example but please do your own research and find stories/research that resonates with you!
