(1) why you are applying for the program,
(2) how your degree program will relate to your long-range career objectives
(3) address what you would bring to the program, how you want to leverage the program professionally, and why you would be a good fit for this program.
(4)what personal or “non-academic” qualities you will contribute to the learning environment in your program
(5) what prior experience you have with respect to your chosen program.
program website
https://sps.northwestern.edu/masters/resources.php
program resources
https://sps.northwestern.edu/masters/resources.php