Background Information: A group of New York investors with business, fashion and design backgrounds have come together to launch a new venture. The company plans to design and sell sneakers and casual footwear to the creative class. They see their shoes as a key element of the “uniform of the creative class.” They expect to compete with companies and brands like Converse Jack Purcell, TOMS, SeaVees, Generic Surplus, and Blackspot. They have studied and been inspired by the business model of eyeglass company Warby Parker. The venture has secured enough funding to grow and sustain its business.
Why New York City is a good place for headquarters or designer center for this new sneakers and casual footwear company? Explain this from several different perspectives:
For target customer:
● Income
● Age
● Education Level, Regarding to Creative Class-the target customer
● Race/Ethnicity distribution
● Household Size (Since It is a shoe company, household size matters)
Who buy shoes like this? Creative Class !
For hiring designer and business managers: talents
● Major Universities(art/design and business school in NYC or surroundings)
● Accessibility/commutes/Public transit(Is is easy for people to go to the headquarters, keep and attract talents since high skilled workers now
days love work in the city, also this is good for bringing customers)
For transporting goods:
● logistics: highway/ Airport
Since production center will be in China and you want to sell things to whole U.S. you need highway and airport.
