As always, do not use the Internet in any way to help you. No outside sources. No references to what’s going on today. Again, use “nothing but the case, your textbook and your brain.” :^)
RUBRIC:
Followed directions
Business style writing. Wrote clearly and effectively.
Thorough/Detailed/Effort
Used original thoughts, not just cut-and-paste from the case
Communicated solid understanding of course concepts
Showed that you thoroughly read and understood the case facts
Misc Notes:
Using information from the exhibits/quant analysis will get you a higher grade than if you do not.
As mentioned above, do not use outside sources of any kind and no references to modern day (what really happened or what’s happening today isn’t important. This is an exercise of using information from the case and nothing but the case.)
Feedback/grade relative to work of other students in your class
Disney Case Study Questions on Corporate Strategy
Why has Disney been successful for so long?
Discuss the three dimensions of corporate strategy and how Disney did with each of them under Eisner.
Michael Eisner received $230MM worth of stock options. Was he worth it? Why/why not?
How can you tell if a diversification strategy is working, according to what we’ve read? Now, apply that to Disney.
As the last line of the case says: “Did Eisner — the man credited with Disney’s rebirth — now need to change his approach to running his entertainment empire?”
