1. MKT 100
It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various businesses and pricing strategies.
Match each business with the pricing strategy that you believe the business is using.
Discuss why you think the business is using the pricing strategy that you did.
Business: Pricing Strategy:
Bentley Motors
Motorola
Kohl’s
Dish Network Penetration Pricing
Pricing Skimming
Premium Pricing
Competitive Pricing
Economy Pricing
Promotional Pricing
2. Business Ethics 309
We’ve all grown up with varying degrees of “save the planet” rules, regulations, and suggestions. Natural resources have been used, abused, and depleted throughout the lifetime of civilization to the point where we are reaching out more to harness wind and solar power to help sustain future generations. Humans are one of the biggest disrupters of ecosystems. We throw aside so much waste, from wrecked vehicles to product packaging, that we have become desensitized to the damage we are creating.
Today, many businesses have developed corporate social responsibility (CSR) plans to address environmental damage caused by civilization. Companies like Walt Disney, Lego, Google, Ben and Jerry’s, and many others are devoting money and time to making the world a better place.
3. MKT 100
Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the commercial holding the product, using the product, or talking about the product features. Other times businesses have the celebrity wear the product or talk about how they use the product in their everyday lives.
With this concept in mind, select one of the following celebrities to endorse Diet Pepsi in an attempt to reach the young people between the ages of 12–19:
Dwayne Johnson
Beyoncé
Cardi B
Elon Musk
Respond to the following:
Why did you choose this celebrity? How does this celebrity align to the target market?
Which media channels would you use to reach the target market with this celebrity endorser? How would you get your celebrity to actually endorse the product, based upon the discussion board introduction?
