I’m working on a business writing question and need a sample draft to help me study.Consumer Behavior Research PaperStudents will create a Consumer Behavior Research Paper in Week 3. Select a topic that interests you from the Chapters you are reading. You may tie this in with your current work or volunteer roles. Examples of topics:How Covid-19 is affecting the consumer behaviors in xxxx industry.
Why consumers are now saving, spending, or borrowing and what about their personality drives these behaviors.
How my company is using consumer behavior research.
Millenials and why they are so important to follow their trends.
They Graying of America and how advertising approaches the elderly.
Your paper should be 5-7 pages, APA format and include at least 10 references. You can ask for assistance from the library and/or Writing Center. Be sure to review the rubric for the assignment before you submit your work.Book: Schiffman & Wisenblit (2019). Consumer Behavior 12th edition. Pearson Prentice Hall.eText ISBN-978-0-13-473499-6Hardcover ISBN-978-0-13-473482-8Chapter 9: Reference Groups and Word-of-MouthChapter 10: The Family and its Social StandingChapter 11: Culture’s Influence on Consumer Behavior
Requirements: 6 pages