Instructions: If you were to compare two companies, Microsoft and Apple, as being susceptible to change management, which corporate icon would you think would have the best culture to embrace change? What perceptions, or assumptions led you to your conclusion. What are the perceived leadership styles of the CEO’s of each company.
Reference: Anderson, D., & Ackerman-Anderson, L. S. (2010). Beyond change management: How to achieve breakthrough results through conscious change leadership. San Francisco: Pfeiffer.
Chapter 3: Three Types of Organizational Change