Read “The Secret Psychology of Facebook: Why We Like, Share, Comment and Keep Coming Back” on the Buffer website. Sign in to your personal Facebook account. If you do not have a Facebook account, you will need to create one for this assignment. Follow the step-by-step instructions on the Facebook website. Note: If you do not wish to add personal content or invite friends, simply skip these steps. You may also choose to change your account settings to private so that you are the only one who can view your account. Creating an account will enable you to view other users’ content, which is required for this exercise. Identify a Facebook user who is active on his or her account. In crafting your response, do not include the individual’s name, link to his or her account, or include any other identifying information. Simply refer to the individual under study as Subject A. Review Subject A’s recent activity. Visit Twitter search page. Type the name of a celebrity or public figure who you know something about. As there are many versions of celebrity and public sites, be sure the one you select has a blue check mark beside the name, which indicates this is a verified account or that the account is the official account on behalf of that individual. Review recent tweets by this individual. Answer the following questions about your experience on Facebook: What types of content does the person like? What types of content is he or she posting (for example, photos, status updates, or personal information)? If this person posts photos, what types of images do they tend to post? Is the person making deep personal disclosures? Based on your knowledge of psychological theories, what might some of these behaviors signify to you? Why? Answer the following questions about your experience on Twitter: Which public figure’s Twitter account did you choose to review? Was it possible to determine whether the individual was doing his or her own tweeting? Did the voice established by the author align with what you know about that person? Did the visuals, such as photos or graphics, match up to what you know about the individual? What type of content was posted on his or her Twitter feed? Answer the following questions in reference to both Facebook and Twitter: How frequently was content posted on the accounts you observed? Was this content what you would expect to read from each individual? Did anything surprise you or seem out of alignment with what you know about each individual? Create a mind map or diagram that highlights your findings in 700 to 875 words. Format your assignment according to APA guidelines. https://buffer.com/resources/psychology-of-facebook/
