1. What type of reinforcement is given to each monkey?
2. If this monkey was the only one in the experiment, would he be happy with the cucumber as a reward? Why or why not?
3. Where does the inequality exist in this experiment: the inputs or the outcomes? Why would this matter to the first monkey?
4. How do the first monkey’s expectations change after he witnesses the second monkey getting a better reward? How does this affect his behavior?
5. Does the first monkey do anything to try and reduce this inequality?
1. What are the inputs used to produce the Emeco chair? The outputs?
2. How does Emeco achieve quality in its products? What are some standards it may use?
3. Describe the sequence of operations an Emeco chair must pass through.
4. What considerations is Emeco management likely take into consideration when planning a new model of chair?
5. What type of layout is the Emeco chair factory likely to be?
1. What are the inputs in this process? What are the outputs?
2. What type of facility layout are Lucy and Ethel working in? Fixed-position, process, or product?
3. What lapses do you see in the candy facility’s quality control?
4. What standards is the manager using to determine productivity? Are these standards flawed?
5. Suggest some methods that could be used to improve Lucy and Ethel’s productivity.
1. How does Novo Nordisk define the triple bottom line? Why does the company use this approach as a method for control?
2. Do you think taking the triple bottom line approach will help Novo Nordisk to adapt better to changing market conditions? Why or why not?
3. Consider Novo Nordisk’s concern for people. What are some standards the firm might use to ensure that it is meeting its goals to increase social welfare and access to medication?
4. What are some ways in which Novo Nordisk is controlling for its sustainability impact?
5. Why is it important for Novo Nordisk to use both financial and nonfinancial measurements?
6. What are the challenges Novo Nordisk likely faces as it tries to measure the non-financial impact of its social and environmental initiatives?
