Scenario
You are a consultant that has just been hired by the executive leadership team at AT&T to advise them of the communication challenges that they can anticipate in the wake of their upcoming acquisition of Time Warner Inc. (the film, TV entertainment, and media company). As a trusted consultant and advisor, you must leverage your organizational leadership knowledge, along with your expertise in business communications to make sound recommendations for the new board as they embark on this $85.4 billion endeavor to create a media giant.
Instructions Part 1
In a two-three page, APA essay identify the key communication challenges that AT&T will face as they integrate Time Warner Inc. Further, what should the organization do to proactively anticipate and address resistance and challenges? This includes:
Identify the key internal and external stakeholders, and anticipate and analyze the concerns of each.
Provide recommendations for proactively developing a communication plan that addresses those issues.
Discuss how leadership can manage and control the implementation of the communication (messages regarding change), as well as mitigate the spread of rumors, gossip and detracting communication.
Identify strategies that can help ensure that communication messages are in alignment with organizational values and missions.
Citation Requirements: 2 citations, textbook source = 1 out of total
Word Count: 500-750
APA Formatting
what should the organization do to proactively anticipate and address resistance and challenges?
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