Fitness
Gym and recreational facility users are often faced with crowded conditions during peak hours.
This can cause people to cut workouts short, train on low interest equipment or cancel
workouts altogether with associated negative health outcomes. Many gym users are
uncomfortable working out in these conditions. Crowding in confined spaces is also
Copyright John Jabara 2020
problematic from a public health / infectious disease perspective. Gym owners struggle to sell
more memberships and retain happy customers if they can’t space demand more evenly.
Customer Interview Plan
Half to one page
Please answer the following questions:
What resource pools have you identified that might help you reach potential customers or other stakeholders to interview for this class? Think broadly across personal, family, school, professional, and social networks.
Who specifically do you think would be good to interview next week in order to complete the Problem and Customer Segment assignments, and why?
What is your assumption on response rate to your outreach? If you need to do 3 interviews and the response rate to your interview requests are 50%, then you need to reach out to 6 people.
Where will you be documenting your interview results?
How will you be sharing your interview results with your teammates, and how frequently do you plan to discuss these?
online-course-icons_icon-navigate.png How to Submit Your Work
This is an individual assignment. Upload your work to this Canvas assignment. For extra help, review How do I upload a file as an assignment submission in Canvas? (Links to an external site.)
online-course-icons_icon-grading_rubric.png Grading
This assignment counts towards your Customer Interviews grade and will be graded as complete (all 10 points)/incomplete (0 points).
Customer Interviews
Individual Grade
A core element of this course is interviewing customers to discover their problems and needs, and to get feedback on your project ideas. When we say customers, we are talking about a number of different stakeholders that could be important to your venture. These could include paying customers, users, stakeholders, experts, and others. Each week you will be individually tasked to identify, reach out to, and interview three (3) customers as per the weekly assignment prompts. This almost certainly will require you to reach out to more than three customers to ensure you hear back from at least three. The course text titled Mastering Customer Interviews for Entrepreneurs describes in detail how to plan and do each aspect of this process. Customer interview results should be written up and submitted for grading, and also shared with teammates to learn faster across multiple interviews each week.
Customer Interviews
online-course-icons_icon-read.png Read Jabara, Mastering Customer Interviews for Entrepreneurs
Chapter 1: Frequently Asked Questions
Chapter 2: Best Practices
