What is the name of the organization or company?

Please complete project two and three in APA directions are below.
PROJECT 2
UMGC > CMST 301 > DIGITAL MEDIA AND SOCIETY
PROJECT 2: PRESENTATION
OBJECTIVE
The purpose of this project is to demonstrate your understanding of the following course concepts:
1. How companies or organizations use digital or social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal.
2. How digital or social media has transformed the communication of idea, information, and arguments in society.
PROJECT DESCRIPTION
The use of digital and social media can have a profound effect on society. This project requires you to research and report on an organization or company who has used or is using digital or social media to create a profound effect, impact, or influence on others.
Project 2 consists of:
1. Project Requirements (topics and content to cover)
2. Presentation Requirements (content organization)
3. Submission Requirements (how to submit your assignment)
4. Presentation Resources
5. Due Date Information and Late Policy
PROJECT REQUIREMENTS
Select an organization or company that used or uses digital or social media to impact others. CREATE A PRESENTATION (using a professional presentation application such as Microsoft PowerPoint, Prezi, or Apple Keynote for the Mac) highlighting the information you found.
NOTE 1: You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2, and 3).
PLEASE SELECT A DIFFERENT COMPANY THAN THE ONE YOU USED IN PROJECT 1.
________________________________________
SECTION 1: ORGANIZATION OR COMPANY INFORMATION
Provide the following information about the organization or company you select. Answer the questions below:
Item 1: What is the name of the organization or company?
Item 2: What year was the organization or company established?
Item 3: What is the organization’s or company’s goal or mission?
Item 4: Provide the company’s or organization’s website address (URL), if available.
Item 5: Where is the company or organization’s headquarters located?
Section 1 Source: Include at least one source for Section 1. Include this source as an in-slide citation and on your References slide(s).
________________________________________
SECTION 2: DESCRIPTION OF THE DIGITAL OR SOCIAL MEDIA INFLUENCE
Describe how digital or social media was used to influence others while answering the following questions:
Item 1: Describe how digital or social media was used to influence others. Provide at least one example, instance, or situation that highlights this influence.
Item 2: In the example, instance, or situation you provided in Item 1, what specific digital or social media platforms were used (e.g. Facebook, Twitter, Instagram, Snap chat, Pinterest, or YouTube) and how were they used?
Item 3: What occurred as the result of the use of digital or social media? Describe the impact or magnitude of the change.
Section 2 Source: Include at least one source for Section 2. Include this source as an in-slide citation and on your References Slide(s).
To help you with completing Section 2, an example is provided below:
Section 2 Example 1: Invisible Children – Kony 2012
In 2012, an organization called Invisible Children created and posted a 30 minute movie on YouTube to launch a campaign they called “Kony 2012.” View the movie here (https://www.youtube.com/watch?v=Y4MnpzG5Sqc).
The Kony 2012 campaign was an effort to capture James Kony, who was portrayed as a ruthless rebel leader in Uganda who committed numerous atrocities against humanity, including kidnapping and murder.
The Kony 2012 campaign had a tremendous impact. The video generated over 100 million YouTube Views. Over 20 million dollars was donated to support the effort to capture James Kony
NOTE 2: You cannot use Invisible Children in your project.
To help you with completing Section 2, a second example is provided below:
Section 1 Example 2: The ALS Ice Bucket Challenge
In 2016, the Amyotrophic Lateral Sclerosis Association (ALS) organized the Ice Bucket Challenge. The challenge involved pouring a bucket filled with ice and water over a person’s head, followed by the person nominating 3 people who then had to take the challenge. The person would then making a contribution to ALS research. The challenge quickly became viral, gaining support and participation from celebrities. As a result of the challenge, traffic to the ALS web page increased, over 250,000 new donors signed up, and over 13.3 million dollars was raised.
NOTE 3: You cannot use the ALS Ice Bucket Challenge in your project.
________________________________________
SECTION 3: ANALYSIS
What was the full impact of the use of Digital or Social Media?
Item 1: Was the change created by the use of digital or social media positive or negative (or both) in your opinion?
Item 2: How successful was the company in accomplishing the objective? Support your answer.
Item 3: List one thing the company could have done better to accomplish their objective.
To help you with completing Section 3, we have provided two examples below:
Section 3 Example 1: Invisible Children – Kony 2012
The Kony 2012 campaign had both positive and negative results:
The Kony 2012 campaign received global attention. This attention lead to political and military action. The US government, lead by President Obama, backed a mission of 5,000 soldiers to James Kony.
The organization came under scrutiny as many have questioned their efforts (see YouTube video https://www.youtube.com/watch?v=okmswBs4rdg or CNN report at https://www.youtube.com/watch?v=TEVKNVTnYRA).
James Kony has not been caught. Some people even believe that he is no longer living or a threat to the region.
Section 3 Example 2: The ALS Ice Bucket Challenge
The Ice Bucket Challenge was extremely successful. The ALS Ice Bucket Challenge increased the level of awareness of ALS and was extremely positive.
The Ice Bucket Challenge campaign has ended. In order to sustain the effort by coming up with a new challenge each year. One idea would be to use a number of celebrities to start the new challenge every year. Also, the association could do a better job of showing how the money donated has gone to furthering the cause. I would also create a thank you video from current ALS patients. The key here is to find ways to take advantage of the momentum the Ice Bucket Challenge initially created.
Section 3 Sources: Include at least one source for Section 3. Include the source as in-slide citation and on your References page.
NOTE 4: You can not use in your project or any company or organization we discussed in class or in this assignment (e.g. The Ice Bucket Challenge or Invisible Children).
________________________________________
PRESENTATION REQUIREMENTS
1. SLIDE SETUP AND ORGANIZATION
Your presentation must include the following slides and sections:
Item 1: Title Slide
Your Title Slide should contain the following:
• Project Name
• Your Name
• Instructor’s Name
• Course name and section number
Item 2: Organization or Company Information (Section 1)
Item 3: Description of the Digital Media Influence (Section 2)
Item 4: Analysis of the Digital Media Influence (Section 3)
Item 5: Summary Slide
Item 6: Question Slide (this is where the audience is invited to ask questions). You will only need to include a “Title Only” slide .
Item 7: References Slide(s) (Your References MUST be in APA format)!
2. PRESENTATION LENGTH
Minimum of 10 slides; Maximum of 15 slides.
(Title and Reference slides do not count toward the total slide count).
NOTE 5: Going over 15 slides is fine, but if you are under 6 slides you will be penalized 10% (one letter grade).
3. SLIDE DESIGN REQUIREMENTS
a. Keep it Simple: Slides must be easy to read and uncluttered. Keep in mind the 7 x 7 rule with presentation software, which effectively states no more than 7 words per bullet and 7 bullets per slide.
b. Images: Pictures and images should be used sparingly to avoid distraction from the main contents. Include at least one table, graph, or image of an appropriate size that is relevant and supports the information provided in your paper. Feel free to create the image if you like, but it must be professional.
c. Fonts: Use a standard font like Times New Roman or Helvetica. Use 36-point font for your slide title, 28-point font for main points, and 24-point font for secondary points.
d. Footer: Include the slide number, title of your presentation, and your name in the footer (except on title slide).
e. Background: Appropriate for the presentation. Use creativity here, but your background color or design must not detract from the readability of the slides. A bad example would be using dark text against a dark background. Make sure the background and font colors are a good contrast.
f. Contrast: Appropriate Foreground-Background Segregation (use dark text against a light background or white or light colored text against a dark background. This creates contrast.
4. PRESENTATION NARRATION
Add “Narration” to each and every Slide in your presentation.
I would like you to present your presentation as if you were giving it to a LIVE AUDIENCE. In addition to designing each slide, I also want you to provide me with the transcript of the words you would actually say, word-for-word. while each slide is being displayed.
Adding Narration
You can accomplish this in several ways:
a. Adding Text Narration to the Notes Section of each slide, OR
b. Adding Voice Narration to each slide (Export the Narration as a .MOV file).
5. SOURCES
Include at least Four (4) Sources (Total)
a. Include at least One (1) Source for Section 1.
b. Include at least One (1) Source for Section 2.
c. Include at least Two (2) Sources for Section 3. At least one of the two sources must be a Professional or Scholarly Source.
Clarification: Please do not use unprofessional sources such as Wikipedia, About.com, Answers.com, Dictionary.com, How.com, or anything remotely similar. Examples of scholarly sources include textbooks, articles, academic journals, and conference proceedings. Scholarly resources are written by experts in their fields, grounded in research, and often refereed (reviewed and edited by researchers in the field). Examples of professional sources include: trade journals or magazines. Professional sources are written for a specific audience that works in certain field. They are not research-based. You can also use our course content (e.g. Read & Watch resources) as a source as well. UMGC has a top-notch, extensive online library. You can find many scholarly and professional sources there.
NOTE 6: You can also use social media (e.g. Twitter posts, blogs, YouTube) sources as well as this is a paper about the use of digital and social media.
PRESENTATION RESOURCES
The following optional resources may be helpful in completing this project:
1. Life After Death by PowerPoint (3 mins | Automatic Closed Captioning)

This Youtube video provides great tips sprinkled in with humor! 🙂
2. PowerPoint Tutorial: Recording and Exporting Videos (5 mins | Automatic Closed Captioning).

________________________________________
SUBMISSION REQUIREMENTS
Please submit the following to your Assignments Folder in our CMST 301 LEO Classroom by the specified due date:
1. The completed presentation (PowerPoint .PPT or .PPTX, or Keynote project file) or a link to your online Prezi presentation.
________________________________________
DUE DATE
Five (5) Day Late Period: The Assignments Folder will remain open 5 days after the due date for late submissions. There will be a 10% (or 2 point) reduction for assignments submitted during the 5-day grace period. After 5 days, late assignments will not be accepted or graded. The Assignments Folder will be closed at this point as well and you will not be able to physically submit the assignment.
Exceptions may be allowed, on a case-by-case basis, for life situations (military deployment, medical illness, death in the family, etc). In all cases, timely notification of a “life situation” is critical to the approval of any extensions. All exceptions must be accompanied by official documentation, which is subject to inspection and approval. Work load, course load, vacations, or bad memory are not acceptable excuses.
Running Close to the Deadline?: Please do not wait until the last minute to submit your assignment. Give yourself at least a 5-hour window to account for any technical difficulties that might arise. If you experience technical difficulties beyond your control that do not allow you to successfully complete the assignment, immediately follow the steps below:
Step 1: Contact the UMGC Help Center. Inform them off the problem you are having. Get a problem ticket number from them to document the situation.
Step 2: E-mail me ASAP and include (a) your class and section, (b) description of the problem you are having, (c) your problem ticket number from the Help Center, and (d) your name, so I can investigate the situation.
Step 3: Attempt to attach your assignment to a message to me inside of LEO.
Step 4: E-mail the assignment to me.
GRADE VALUE
This project is worth 100 points or 20% of your total grade for the course.
GRADE REDUCTIONS
You will lose points for issues such as: not following directions, not submitting your work on time, and failure to include all required elements. Each omission will result in a partial point deduction.
SUBMITTING YOUR ASSIGNMENT
To complete this project and receive full credit, you must submit your completed presentation to your Assignments Folder unless you encounter problems–discussed above).
CYA (COPY YOUR ASSIGNMENT)
Please make sure you keep a copy of your project stored on your computer. Technical difficulties do happen–you may need to resubmit your assignment for a number of reasons. It is always a good policy to CYA!
HAVING PROBLEMS?
Please contact me in advance if you are having problems understanding what is required of you.
DO YOUR OWN WORK
UMGC has strict policies regarding turning in work that is not 100% your own creation. I will enforce these policies.
VERIFY YOUR ASSIGNMENT HAS BEEN POSTED ( ** Very Important ** )
It is your responsibility to make sure you have posted your assignment CORRECTLY! Once you have posted your assignment, immediately attempt to view it, just to make sure your post was accepted by LEO, that it is formatted correctly, and you have posted the correct file. Also, you should receive an e-mail confirmation. If you do not, something probably went wrong.
NOTE 7: You will be held responsible for posting your assignments correctly.
PROJECT 3
UMGC > CMST 301 > DIGITAL MEDIA AND SOCIETY
PROJECT 3: RESEARCH PAPER
OBJECTIVE
The purpose of this project is to demonstrate your understanding of the following course concepts:
1. How companies or organizations and individuals use digital or social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal.
2. How digital or social media has transformed the communication of an idea, information, and arguments in society.
3. Access, analyze, interpret, and evaluate digital media to foster learning and to guide decision-making.
4. Make responsible choices in the creation and consumption of digital media based on awareness of global, social, ethical, and legal contexts.
PROJECT DESCRIPTION
In this project, you will select a topic discussed in class from the list provided below, conduct additional research on the topic, and share this information in a research paper.
Project 3 consists of:
1. Project Requirements (topics and content to cover)
2. Paper Requirements (content organization)
3. Submission Requirements (how to submit your assignment)
4. APA Resources (how to cite and select sources)
5. Due Date Information and Late Policy
PROJECT REQUIREMENTS
Select one of the 12 research topics below and complete ALL THREE sections:
RESEARCH TOPICS
Topic 1: Digital Media as a Distraction (Week 1)
Digital Nation: Life on the Virtual Frontier – Chapter 1: Distracted by Everything PBS Online Video Documentary Series – Chapter 1 (00:00 – 08:28 minutes)
Topic 2: Digital Media’s Effects on the Brain (Week 1)
Digital Nation: Life on the Virtual Frontier – Chapter 2: What’s It Doing to Their Brains? PBS Online Video Documentary Series – Chapter 2 (08:29 – 10:40 minutes)
Topic 3: The Use of Digital and Social Media in Politics (Week 2)
(Smartphone political ads target non-political events to talk directly to voters, one by one (web page)
Topic 4: Cyber Psychology (Week 2)
Cyber psychology and cyber behavior of adolescents-the need of the contemporary era (web page)
Topic 5: Virtual Worlds and Their Impact on Society (Week 3)
Digital Nation: Life on the Virtual Frontier- Chapter 7 Virtual Worlds PBS Online Video Documentary Series – Start the video then Navigate to Chapter 7 (52:05 – 1:01:26)
Topic 6: Fake News (Week 3)
Fake News Vs Real News (PBS Online video)
Topic 7: Digital Rights Management (DRM) (Week 4)
The Digital Millennium Copyright Act (DMCA) (PDF)
Topic 8: Filter Bubbles (Week 4)
How Filter Bubbles Isolate You (YouTube Video)
Measuring the Filter Bubble: How Google is measuring what you click.
Topic 9: Data Visualization (Week 5)
“Information is Beautiful” http://www.informationisbeautiful.net/
Big Data Visualization (YouTube Video)
Topic 10: The Digital Divide (Week 6)
Digital Divides 2016 | Pew Research Center http://www.pewinternet.org/topics/digital-divide/2017
Small towns join forces to bridge the digital divide (YouTube video)
Topic 11: Digital Natives, Digital Immigrants (Week 6)
Digital Natives, Digital Immigrants (PDF)
Topic 12: E-commerce (Week 7)
How Amazon Controls E-commerce: Amazon.com the Hidden empire: (online slideshow – 84 slides)
________________________________________
SECTION 1: SELECT ONE TOPIC FROM THE 12 TOPICS LISTED ABOVE
Answer the questions below:
Item 1: Which topic did you select?
Item 2: Why does this topic appeal to you?
NOTE 1: Section 1 should be the shortest section of your paper (10-15%).
________________________________________
SECTION 2: SUMMARIZE THE TOPIC YOU SELECTED USING CLASS RESOURCES
Discuss your topic as presented in class. This is a summary of all the resources used in class relating to the topic including online discussions.
Item 1: Summarize the information on the topic as presented in the class, using the Read & Watch resources AND any classroom discussion (online or f2f) of the topic.
Item 2: Is the topic you selected relevant in a course on digital and social media? Whether you answer yes or no, justify your answer.
Section 2 Sources: Include the source(s) as an in-paper citation and on your References page.
NOTE 2: Section 2 should comprise (30-40%) of your paper.
________________________________________
SECTION 3: CONDUCT ADDITIONAL RESEARCH ON THE TOPIC
Provide additional information on the topic you selected by locating TWO or MORE new resources (in addition to the resources provided in class) to expand your knowledge of the topic.
Item 1: What additional sources did you find on the topic you selected (list at least one)?
Item 2: Why is EACH resource you found (a) relevant, (b) credible, (c) accurate, and (d) unbiased based on what you learned from Evaluating Web Resources. Address a-d in your answer.
Item 3: What new information do the two new resources contribute to the topic as presented in class?
Section 3 Source: Include at least ONE SOURCE related to your topic that are NOT presented, discussed, or posted in the weekly Read & Watch in class or posted in the 15 topic list above. Include these sources as in-paper citations and list them on your References page.
NOTE 3: Section 3 should comprise the majority of your paper (45-60%). This is where your primary focus should be.
________________________________________
Paper Requirements
1. Your paper must follow APA format guidelines throughout.
(A sample APA template for you to use is attached to the bottom of this page. It contains Latin placeholder text. Replace the text with your content).
a. Double-spaced
b. 1-inch Margins
c. 12-point size professional font (e.g. Times New Roman)
d. Header
e. Automatic Page numbers
f. Title page
g. Reference page
2. Length: Minimum of 1,000
(Title page, Reference page, and direct quotes do not count toward the total word count).
NOTE 4: Going over 1,500 words is fine, but if you are under 900 words you will be penalized (10%).
3. Title Page
Your title page must be APA formatted and include the following:
a. Project Name
b. Your Name
c. Course Name and Section Number
d. Semester
e. Instructor’s Name
f. Title of Research Paper Topic
4. References Page
Your References page must be APA formatted.
5. Sources: Include the source(s) from Section 2 and at least one source in Section 3.
Clarification: Please do not use unprofessional sources such as Wikipedia, About.com, Answers.com, Dictionary.com, How.com, or anything remotely similar. Examples of scholarly sources include textbooks, articles, academic journals, and conference proceedings. Scholarly resources are written by experts in their fields, grounded in research, and often refereed (reviewed and edited by researchers in the field). Examples of professional sources include trade journals or magazines. Professional sources are written for a specific audience that works in a certain field. They are not research-based. You can also use our course content (e.g. Read & Watch resources) as a source as well. UMGC has a top-notch, extensive online library. You can find many scholarly and professional sources there.
NOTE 5: You can also use social media (e.g. Twitter posts, blogs, YouTube) sources as well as this is a paper about the use of digital and social media.
6. Setup & Organization
Your paper must include the following pages and Level 1 Headings:
a. Cover Page
b. Topic Introduction (Section 1)
c. Topic Discussion (Section 2)
d. Additional Research (Section 3)
e. Reference Page
APA Resources
UMGC’s Library offers several resources for APA formatting and citation style, including the resources below:
APA 7th Edition: General Rules, Citation Examples, and Video Overview (UMGC Library).
________________________________________
Submission Requirements
Please submit the following to your Assignments Folder in our CMST 301 LEO Classroom by the specified due date:
Submit the completed paper in Microsoft Word (.DOCX) format.
________________________________________
Due Date
Five (5) Day Late Period: The Assignments Folder will remain open 5 days after the due date for late submissions. There will be a 10% (or 2 point) reduction for assignments submitted during the 5-day grace period. After 5 days, late assignments will not be accepted or graded. The Assignments Folder will be closed at this point as well and you will not be able to physically submit the assignment.
Exceptions may be allowed, on a case-by-case basis, for life situations (military deployment, medical illness, death in the family, etc). In all cases, timely notification of a “life situation” is critical to the approval of any extensions. All exceptions must be accompanied by official documentation, which is subject to inspection and approval. Workload, course load, vacations, or bad memory are not acceptable excuses.
Running Close to the Deadline?: Please do not wait until the last minute to submit your assignment. Give yourself at least a 5-hour window to account for any technical difficulties that might arise. If you experience technical difficulties beyond your control that do not allow you to successfully complete the assignment, immediately follow the steps below:
Step 1: Contact the UMGC Help Center. Inform them off the problem you are having. Get a problem ticket number from them to document the situation.
Step 2: E-mail me ASAP and include (a) your class and section, (b) description of the problem you are having, (c) your problem ticket number from the Help Center, and (d) your name, so I can investigate the situation.
Step 3: Attempt to attach your assignment to a message to me inside of LEO.
Step 4: E-mail the assignment to me.
Grade Value
This project is worth 100 points or 20% of your total grade for the course.
Grade Reductions
You will lose points for issues such as: not following directions, not submitting your work on time, and failure to include all required elements. Each omission will result in a partial point deduction.
Submitting Your Assignment
To complete this project and receive full credit, you must submit your completed presentation to your Assignments Folder unless you encounter problems–discussed above).
CYA (Copy Your Assignment)
Please make sure you keep a copy of your project stored on your computer. Technical difficulties do happen–you may need to resubmit your assignment for a number of reasons. It is always a good policy to CYA!
Having Problems?
Please contact me in advance if you are having problems understanding what is required of you.
Do Your Own Work
UMGC has strict policies regarding turning in work that is not 100% your own creation. I will enforce these policies.
Verify Your Assignment Has Been Posted ( ** Very Important ** )
It is your responsibility to make sure you have posted your assignment CORRECTLY! Once you have posted your assignment, immediately attempt to view it, just to make sure your post was accepted by LEO, that it is formatted correctly, and you have posted the correct file.
NOTE 6: You will be held responsible for posting your assignments correctly.