What is the market for your SBC? Evaluate the market segment for your SBC.
Your analysis should include the following:
What are the market segments your SBC will address? Be specific.
Who are the users in these markets? What are their preferences?
Total Addressable Market (TAM) for each segment.
Serviceable Available Market (SAM). This should be the TAM minus elements of the market in which you cannot be competitive, either because the market is closed to competition or your offering does not meet the needs of customer preferences in that market.
Provide a Porter 5 forces analysis of the market segment you are evaluating. This should be an evaluation of the entire industry segment, not just your company. (See the Casadesus-Masanell reading from the HBR course packet.)
You will create an audio-narrated presentation, which should be no more than five (5) slides and is not longer than five (5) minutes in length.
You may use any tool you wish to create your presentation as long as you meet the criteria.
View the presentations of at least two (2) of your classmates and share collegial comments and feedback no later than the end of the third day of the Module 5 week. This will encourage timely comments and discussions.
To ensure that as many presentations as possible benefit from comments and feedback, you should not comment on a presentation with more than two (2) replies time-stamped before you submit your comments.
Additional comments will, of course, be considered in grading this assignment.
Your comments should be brief, no more than one (1) paragraph, and address both the sources of strength in your colleagues’ presentations and specific suggestions for opportunities for improvement.
Respond to comments posted to your presentation by your classmates and instructor.
