Read the attached case
What is the main service provided by Capdesk?
Who are their customers?
What value do they provide their customers?
How do they generate revenue?
Capdesk pivoted its product goals several times, iterating from product ideas to developing MVPs. What factors influenced their pivots?
How did the investors influence their decisions?
How did Capdesk transition from serving a niche market to startup to accommodating mainstream customers? In other words, how did it “cross the chasm”?
What is the next evolution of Capdesk?
What should it do next?
What could it have done differently?