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The Marketing Plan
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RUBRICS
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Module 1: Overview of Marketing and Strategic Planning
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Module 2: Ethics and Social Responsibilty
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Module 3: Marketing Environment and Global Vision
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Module 4: Consumer Decision Making
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Friday, April 1, 2022
Module 3: Marketing Plan – Internal Strengths and Weaknesses & External Opportunities and Threats – Availability Ends 11:59 PM
Continuing with your company’s marketing plan
Must be in APA format. Needs to include references
Analyze & write two paragraphs about the Internal Strengths and Weaknesses
Answer the following questions
What is the history of the firm, including sales, profits, and organizational philosophies?
What is the nature of the firm and its current situations?
What are the firm’s resources (financial, human, time experience, asset, and skill)?
What policies inhibit the achievement of the firm’s objectives with respect to organization, resource allocation, operations, hiring, training and so on?
Analyze & write 7 paragraphs about the External Opportunities and Threats
Answer the following questions
Social: What major social and lifestyle trends will have an impact on the business? What action has the business been taking in response to these trends?
Demographics: What impact will forecast trends in size, age, profile, and distribution of population have on the business? How will the changing nature of the family, the increasing importance of technology in both professional and personal use and changes in the ethnic composition of the population affect the business? What action has the business taken in response to these developments and trends? Has the business reevaluated its traditional products and expanded the range of specialized offerings to respond to these changes?
Economics: What major trends in taxation and income sources will have an impact on the business? What action has the business taken in response to these trends?
Political, Legal, and Financial: What laws are now being proposed at international, federal, state, and local levels that could affect marketing strategy and tactics? What recent changes are taking place at each government level? What action has the business taken in response to these legal and political changes?
Competition: Which organization are competing with the business directly by offering a similar product? Which organizations are competing with the business indirectly by screening its prime prospects’ time, money, energy, or commitment? What new competitive trends seem likely to energy? How effective is the competition? What benefits do competitors offer that the business does not? Is it appropriate for the business to compete?
Technological: What major technological changes are occurring that affect the business?
Ecological: What is the outlook for the cost and availability of natural resources and energy needed by the business? Are the business’s products, services, and operations environmentally friendly?
*Use headings in your paper:
Internal Strengths & Weaknesses
External Opportunities & Threats
Social
Demographics
Economics
Political
Competition
Technological
Ecological
Module 3: Marketing Plan – Internal Strengths and Weaknesses & External Opportunities and Threats Rubric
Module 3: Marketing Plan – Internal Strengths and Weaknesses & External Opportunities and ThreatsModule 3: Marketing Plan – Internal Strengths and Weaknesses & External Opportunities and Threats
Ends Apr 1, 2022 11:59 PM
Activities – Due 11:59 PM
Due April 1 at 11:59 PM
Ends Apr 1, 2022 11:59 PM
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Module 3: Marketing Plan – Internal Strengths and Weaknesses & External Opportunities and Threats
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