Question 1:
• Suppose you own a small business (for example, a dry cleaner, local café, housekeeping services), and there is a noticeable cost increase from a supplier, such as higher delivery costs due to an increase in fuel. What pricing decisions would you make?
Question 2:
• Imagine you are interviewing for a job you really want and the interviewer asks you the following: “Explain a specific example in which you used critical thinking problem-solving strategies to solve a problem in the real world.”
• What will be your answer to the question?
Question 3:
Please read the case study of Chipotle on page 134 of your Strategic Marketing text, then address the following:
• Evaluate the organization’s strategy to manage the outbreak of E. coli, norovirus, and salmonella.
• Was this the correct strategy to use? Provide a rationale.
• What is another strategy that could have been used? How effective might it have been?
Question 4:
Please respond to the following:
• What incentives influence firms to use international strategies? What are the three basic benefits firms can gain by successfully implementing an international strategy? Why?
• Determine why, given the advantages of international diversification, some firms choose not to expand internationally. Provide specific examples to support your response.
• As firms attempt to internationalize, they may be tempted to locate their facilities where business regulation laws are lax. Discuss the advantages and potential risks of such an approach, using specific examples to support your response.
