Omni-channel marketing is not a very new concept. Payne et al. (2017) believe that omnichannel marketing has two pillars: where and how customers get information as well as how transactions are fulfilled.
In order to understand what is available for a company to do marketing online and off-line, I put this Case Analysis together for your information.
There are three parts of this assignment:
1. Experiential marketing.
a. Read the attached articles on Experiential Marketing:
b. Watch the video “Unlock the 007 in you” again.
https://www.youtube.com/watch?v=5T6BCHCk6QY
c. Answer the following questions:
What does “Experiential Marketing” mean to you? (Please use your own words not quoting from the above sources)
Analyze the “Unlock the 007 in you” video and discuss how Coca-Cola utilized the experiential marketing approach in promoting its product.
How could you apply “Experiential Marketing” in promoting your client?
2. Trends in Marketing of 2023
a. Watch
https://www.youtube.com/watch?v=6_5gO4XNoLg
b. Summarize the video and pick two marketing strategies that your company Tokyo1 in Midland TX could use. Justify your choice.
MY COMPANY IS Tokyo1 in Midland TX (sushi/Habachi)