2000 word essay. Answer all points and questions below.
What competitor information categories are useful in competitor analysis? Are these categories appropriate for health care organizations? How can these information categories provide a focus for information gathering and strategic decision-making?
Why is it important to clearly define the service area? How does managed care penetration affect service area definition?
Conduct a service area competitor analysis within your community. Keep it fairly small in scope (i.e. laser hair removal business, extended care facility for ventilator-dependent patients, etc.) so that it is manageable. Begin by introducing the macro issues (general and health care) and then use this outline as an initial guide:
Specify the Service Category
Delineate the Service Area.
General
Economic
Demographic
Psychographic
Health Status
Perform a Service Area Structure Analysis
Threat of New Entrants
Intensity of Rivalry
Threat of Substitutes
Power of Customers
Power of Suppliers
Do a Competitor Analysis/Identify Service Category Critical Success Factors
Competitor Strengths and Weaknesses
Critical Success Factors
Strategic Groups
Map Competitors
Likely Responses of Competitors
Identify and Map Strategic Groups
Provide a Synthesis.
Expectations
2000 words. Answers must thoroughly address the questions in a clear, concise manner. Include a title page and reference page in APA style. These do not count towards the minimum word count for this assignment. Use the appropriate APA style in-text citations and references for all resources utilized to answer the questions. Include at least five (5) verifiable scholarly sources to support your claims. Reference must be verifiable, current and within 5 years.
