– Chapter 3. Segmentation, Chapter 4. Targeting and Chapter 5. Positioning. Initial Post: Initial Positing is to read and reflect on what was the most important concept(s), method(s), term(s), and/or any other thing that was worthy of understanding in each assigned textbook chapter. The initial post should be based upon the assigned reading for the week(attached material), so the textbook should be a source listed in the reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in discussion. Also, provide a graduate-level response to each of the following questions:
This question gives you more market sizing practice (it’s a skill you’ll need). Using the logic from the chapter, try to estimate the possible market for the number of pairs of football pants a manufacturer could sell in your city. Hints: Go online and find the number of high schools in your city’s school districts. If you live in a large city, focus on only the largest school district.
Assume that 90% of those high schools have both a varsity football team (with 40 players) and a junior varsity team (35).
Assume also that each player gets 2 pairs of game pants (one in the dark school colors, and one in the light), and on average, 1.5 pairs of white pants for practice
Should a firm change its positioning depending on the market? What are the potential advantages and disadvantages of doing this?
Why do you think market segmentation is important and what impact could it have on a company? Does a successful company need to segment at all? Identify four different products that represent market segmentation based on demographic, geographic, psychological, and behavioral features and discuss how each product’s advertising reflects this segmentation.
The initial post should be at least 450+ words and in APA format (including Times New Roman 12-pt font, double-spaced, 1 inch margins)
Requirements: Initial post – 450+ words and answers to questions in the second part
