This task is about demonstrating your understanding of applying models to appraise the external environment. In relation to the attached case
entitled ‘Covid: Pret a Manger’s Fight for Survival’, please answer the following:
1. Drawing on the case of Pret provided, assess the attractiveness of the casual dining sector in London using Porter’s 5 Forces model and any other models you consider relevant. Include a diagram in your answer outlining key points. What are the main challenges facing the sector post-Covid? (60%)
2. Consider whether and how profitability can be improved in this sector looking forward? (30%)
3. What are the theoretical limitations of any model(s) you have applied in your answers above? (10%)
The word limit is 1,500 words, and any word count more than 10% above this will result in lower marks. Please note that applied diagrams and any references do not count towards your word limit.
This is a piece of individual work, but you can work with your others in your class to gain information about the wider environment and construct scenarios. Where it becomes totally your own is when you think about how these play out for the industry specifically.
Please find the attached case below.
(PERSONAL NOTE TO THE WRITER) : The required word count is 1500 words , please complete the assessment using the information given above also keeping this in mind , thank you. The paper is for a module called “Strategy and innovation” for a Masters of Business Administration program. You will find the case study attached below , learning outcomes of the module also attached (learning outcomes is just extra information).
A suggested textbook that can be referred to for this module is :
Core Textbook >> Available ONLINE – Check in Library Search
Johnson, G., R. Whittington, P. Regner, K. Scholes, and D. Angwin (2019).
Exploring Strategy, 12th edition, London, Pearson Education.
E Comments
However the writer may use other references from other materials as necessary with proper citation or referencing in HARVARD referencing format , I will also be needing multiple references for the paper at least a minimum of 10-13 references.
