Case Study: Starbucks Coffee Company
Answer the following Questions –
- What are the key issues for Starbucks?
 - How would the decision to offer fair trade coffee would affect Starbucks’ Corporate Reputation?
 - What are the problems associated with not offering fair-trade coffee? and how would they affect Starbucks’ Corporate Reputation?
 - What should Smith do?
 
Around 1000 words


