Prompt: What are the key elements of a successful strategic campaign? (Planning, Implementation, Evaluation, etc.) How, when, and why are media important in a campaign of this type? Give at least two practical examples.
Please use this book as your only source: LaBelle, S., & Waldeck, J.H. (2020). Strategic Communication for Organizations. Oxford: University of California Press. ISBN: 978-0520298521
This is a question on an exam. In-text citations are not necessary because this essay should look like the answer on an exam.