Refer to the attached and help answer the following:
Galanz business growh by moving from OEM, to ODM to OBM provides a good practical case to look at how this decision must consider the impact of OEM operations strategy capabilities when adding the ODM and the OBM business models.
What are the differences between OEM/ODM versus OBM in terms of:
• production design
• marketing
• distribution and
• customer service
What should Liang do to lead his company to greater success?
Should the company change its overall cost leadership strategy?