Create a Company Profile paper or presentation on a company that is of interest to you and your career goals. It might be a company where you are currently employed or where a friend or family member works. Or it might be a company you admire or where you buy products.
Your Company Profile Project should thoroughly examine the following areas and comprise the following, depending on whether you prepare a paper or presentation:
For a Paper: At least 5 full pages of content
For a Presentation: At least 10-12 slides of content
Provide a separate title and final References page/slide. Also, be sure to incorporate appropriate text as well as charts and graphics into your paper or presentation.
Be sure to include in-text reference citations for quotations and paraphrases with references in APA or MLA format and style in your report. In addition to your textbook, you should include at least 3 additional quality reference sources for a total of not less than 4 references.
Company Overview
Location (address) of company headquarters
Brief (no more than 1slide) history of the company
Mission or Vision statement
Company statistics (# of employees, locations, etc.)
Industry Overview
What industry does the company operate in?
Who are the firm’s major competitors (top 3)?
Marketing Overview and the 4 P’s
Description of the target market
Key products and/or service lines
Pricing strategies
Distribution issues, if applicable
Promotional strategies (advertising, personal selling, word-of-mouth, etc.)
Financial data over the past three-to-five years (e.g. 2012-2016)
Comment on the company’s profitability over the past 3-5 years. Is the company profitable? E.g. are its revenues greater than expenses?
International Operations, if applicable
Current international operations outside the U.S. (specify countries and products)
Intended growth/expansion into new global markets (specify which ones)
Review of key management personnel
Brief profile of founder(s) and current CEO/President
Identify other key officers within the company (i.e. CFO, COO, CTO, etc.)
SWOT analysis
What are the company’s internal strengths and weaknesses?
What are its external opportunities and threats? E.g. political, economic, social, global, technological
Your assessment and future predictions
Where will the company be in 3-5 years in terms of size and scope of operations, markets served, competitive position, etc?
Based on your research, what are 2-3 critical success factors (CSFs) that your firm needs to pay attention to going into the future?
COMPANY: CeraVe Skincare Products
