Attached are two articles on crises — one on Pepsi and the other on Tylenol. Please read both and then compare and contrast the responses of each business in a few paragraphs. Were the situations handled appropriately? What could or should have been done differently? What do you think of each business now?
/content/enforced/146993-MKTG229-10601-201810/pepsi1.pdf
/content/enforced/146993-MKTG229-10601-201810/pepsi1.docx
/content/enforced/146993-MKTG229-10601-201810/tylenol.pdf
/content/enforced/146993-MKTG229-10601-201810/tylenol.docx
Use simple language please