We will again focus on the business you selected for this course. Through five weeks,
we have gathered data to write your company description, define your management
team, establish your financial plan, exit strategy and offering, as well as analyze your
industry, target customers, and provide a competitor analysis. In Unit 6, our assignment
focuses on your product or service plan. Consider the business you chose to discuss
throughout this course and answer the following two questions.
1. Product and Service:
a. Product: Provide an analysis of your product strategy, product life cycle
and the new product development process. Clarify how the legal
environment impacts your product.
b. Service: Justify why people will buy the service you are offering, based on
its unique features. Clarify how the legal environment impacts your
service.
2. Explain how your product or service fills a gap in the market or how your product
or service is better, cheaper, and/or faster than what is currently available.
What role does innovation play in your growth strategy?
Requirements:
• Include a Title Page, 12-point font in New Times Roman, double-spaced, and a
reference page with in-text citations.
• Submit in a Word document in APA format.
• The required length is a 2-page minimum.
• Papers should have a clear introduction with a thesis, body, and conclusion.
