we have a group presentation about Roland Garros tournament.
and I’m assigned to do 2 points which are :
_ Define the managerial challenge of the sport organisation/event (what
about the demand and capacity situation?) (1 slide max)
_Provide an overall segmentation of the consumers of the sport
organization/event (rely on theoretical framework and variables) describing
the “family picture”
Provide a persona for the main segments
Identify the approximate size of each segment/sub-segment
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