Using the same health care organization identified in the Week 3 assignment, complete a SWOT analysis on the organization overall, based on information you gathered when completing the first assignment.
Preparation
Use the provided template for your analysis. Download the Word document to your computer, complete it according to the requirements below, and save it. Then submit your finished document to the assignment.
SWOT Word Template [DOCX] Download SWOT Word Template [DOCX].
For more information on how to conduct a SWOT Analysis, watch the LinkedIn Learning video, Conducting a SWOT AnalysisLinks to an external site..
Instructions
As a first step, identify one or two of your organization’s major competitors. Then, make sure your SWOT Analysis includes each of the following:
Step 1: Strengths
Identify three examples of what your organization (or product or service) does better than (or at least equivalent to) the competition. These could include:
Specific product attribute advantage.
Brand perceived value.
Company’s customer service.
Step 2: Weaknesses
Identify three examples of weaknesses inside your organization (or products or services) that impact your ability to compete in the health care market. These could include:
Culture.
Patient safety.
Lack of board-certified specialists.
Shortage of nurses.
Step 3: Opportunities
Identify three examples of opportunities inside your organization from a standpoint of competing with other health care organizations. These could include:
Magnet status.
Telehealth services.
E-check-in prior to arrival.
Step 4: Threats
Identify three examples of events that could threaten the organization’s (or product or service’s) standing in the market. These might include:
New competitor entry.
Major product failure.
Reduction in promotional spending.
Customer changes.
Changes in the market.
View Rubric
Activity: SWOT Analysis
Activity: SWOT Analysis
Criteria Ratings Pts
Identify three examples of what your organization (or product or service) does better than (or at least equivalent to) the competition.
22.5 to >20.24 pts
Exemplary
Identified three examples of what your organization (or product or service) does better than (or at least equivalent to) the competition.
20.24 to >17.99 pts
Competent
Identified two examples of what your organization (or product or service) does better than (or at least equivalent to) the competition.
17.99 to >15.74 pts
Needs Improvement
Identified one example of what your organization (or product of service) does better than (or at least equivalent to) the competition.
15.74 to >0 pts
Unacceptable
Did not identify any organizational strengths.
/ 22.5 pts
Identify three examples of weaknesses inside your organization (or with products or services) that impact your ability to compete in the health care market.
22.5 to >20.24 pts
Exemplary
Identified three examples of weaknesses inside your organization (or with products or services) that impact your ability to compete in the health care market.
20.24 to >17.99 pts
Competent
Identified two examples of weaknesses inside your organization (or with products or services) that impact your ability to compete in the health care market.
17.99 to >15.74 pts
Needs Improvement
Identified one example of a weakness inside your organization (or with products or services) that impacts your ability to compete in the health care market.
15.74 to >0 pts
Unacceptable
Did not identify any organizational weaknesses.
/ 22.5 pts
Identify three examples of opportunities inside your organization from a standpoint of competing with other health care organizations.
22.5 to >20.24 pts
Exemplary
Identified three examples of opportunities inside your organization from a standpoint of competing with other health care organizations.
20.24 to >17.99 pts
Competent
Identified two examples of opportunities inside your organization from a standpoint of competing with other health care organizations.
17.99 to >15.74 pts
Needs Improvement
Identified one example of an opportunity inside your organization from a standpoint of competing with other health care organizations.
15.74 to >0 pts
Unacceptable
Did not identify any organizational opportunities.
/ 22.5 pts
Identify three examples of events that could threaten the organization’s (or product or service’s) standing in the market.
22.5 to >20.24 pts
Exemplary
Identified three examples of events that could threaten the organization’s (or product or service’s) standing in the market.
20.24 to >17.99 pts
Competent
Identified two examples of events that could threaten the organization’s (or product or service’s) standing in the market.
17.99 to >15.74 pts
Needs Improvement
Identified one example of an event that could threaten the organization’s (or product or service’s) standing in the market.
15.74 to >0 pts
Unacceptable
Did not identify any organizational threats.
/ 22.5 pts
