Use the topic : Preventing Children from smoking in Indonesia
Individual Multimedia Presentation with Report of 2000 Words
Presentation
Create, curate and communicate a brand-new public information campaign on behalf of a government or governing body on a topic of interest today in any part of the world.
The cause or area of interest must be specific to the country or region chosen
Example of one here
https://www.gov.uk/government/news/coronavirus-public-information-campaign-launched-across-the-uk
Multimedia Presentation
You are curating rather than producing which means I want to see your ideas as if this is a pitch
Your campaign can be created on Word/PDF or slides–there will be one upload for your Presentation (via Blackboard) and another for your Report (via Turnitin) You need to include
Text:
Information about the campaign. What is your campaign warning/persuading you to do/changing your opinion about? What does the campaign aim to achieve? Consider awareness, behaviour change, policy influence, or support gathering What is the key message of the campaign? Any input from experts?
Audio:
Any audio/news stories/podcasts that link to your campaign? Any expert quotes supporting the view?
Images:
Include photographs, illustrations, and or infographics.
Video:
Any live, or video content that can link/help demonstrate your campaign. Any news stories or speeches or events?
Interactive Content:
Link to government forum or FAQ where the public can gain information?
Report
Tips to include
Why did you choose your topic?
Why is it of interest and in what part of the world.
Why do you think your audience needs persuading or why do you need to influence public opinion?
Research the issue and support with academic journals, news reports and statistics to why this is an issue?
The campaign
Introduction to the issue,
Objectives of the campaign,
Techniques of persuasion and opinion change
Analysis of the content, and expected outcomes.
Things to consider (and use some in campaign)
Message Framing:
Tailoring messages to emphasize the benefits of takin
g action (gain-framed) or the costs of not taking action (loss-framed),
Repetition:
Repeating the message across various platforms/media to increase familiarity and acceptance, which can change public opinion.
Appeal to Authority:
Using credible sources such as experts, celebrities, or respected institutions to push the campaign.
Emotional Appeal:
Using emotions like fear, happiness, or anger to create a strong emotional connection with the issue. Fear can be effective in health campaigns.
Narrative Persuasion:
Using stories or testimonials to carry messages, making them more personable, relatable and memorable. ie real-life stories.
Visual Communication:
Powerful images, videos, and graphics can make an immediate and lasting impression, or can simplify complex information or play on emotions.
Interactive and Participatory Elements:
Encouraging audience interaction through digital platforms, workshops, or community events, which can increase engagement and commitment to the campaign’s goals.
Supported by readings and in-text citations
Aims and objectives
This course enables students to understand how campaigns are used to deliver communications, public relations and behaviour change goals or objectives to influence change in the wider world. It draws upon a wide range of processes, strategies and tools, from community organizing through to gaining social capital and using storytelling as well as conventional media. The course provides learners with a broad range of skills to effectively influence the behaviours of others, analysing the impact of campaigning techniques, both online and offline. Students will learn to create their own strategy-Led PR and communications campaigns from scratch through developing a campaign pitch. They will understand the ethical and legal considerations campaigners operate within.
Task
Group multimedia presentation with report of 2000 words (60%)
Each group will create, curate and communicate a brand-new public information campaign on behalf of a government or governing body on a topic of interest today in any part of the world. The cause or area of interest must be specific to the country or region chosen.
Structure of essay
Introduce your argument clearly in the first paragraph. Conclude your arguments in the final paragraph. Make sure you keep all information focused on answering the question. Make your argument coherent.
Research and documentation
Research the topic thoroughly, aim to support your arguments with evidence, using appropriate terminology to your discipline.
Referencing
Provide an accurate and complete list of sources used. All quotes, and resources used must be referenced correctly and consistently, using the Harvard system. (See guidance here.)
Grammar, spelling, writing style
Reread your paper before submitting it to ensure it reads smoothly and is grammatically correct. Pay particular attention to punctuation and spelling. Use your spell check and grammar check but beware as this can sometimes change foreign words into strange English variations
NOTE:
If you generate text using AI and present it as your own work, it’s academic misconduct. If you use AI to generate text then it must be cited as you would any other source.
