Use Tableau Software to finish this assignment.
In your assignment, you will build your own dashboard.
Your job begins by finding a sample data file. There are many out on the web but I suspect most of you have access to data from your jobs, homes, church, etc. that you can use for this project. I want this to be as meaningful as possible so I am hoping you are able to find a file that you can visualize in Tableau that will turn out to be something that is very useful to you personally.
Regardless of the file you choose, I want you to use best practices to build a dashboard that conveys useful information from your analysis. You have had a chance to practice building dashboards so this is a continuation of that process. Your job is to use your data file in Tableau to build a dashboard that can be presented to persuade an audience to take action.
To do this:
1. Become familiar with your data. What is in it? What story is it telling? What can you see?
2. Build at least four visuals that can be part of a dashboard.
3. Build a dashboard that shows your visualizations in a logical form that helps tell your story.
4. Write an accompanying paper that tells your story. This could be the script of your presentation. Describe each of your visuals and how they come together to become a dashboard that tells the story.
You will be graded on the quality of your presentation. Did you follow the best practices in presentation design? Do your visuals render correctly? Do they support the story you are trying to tell?
Export your dashboard as a PDF and submit it, along with your paper / presentation script, as you final project for the course.
Submit a total of 2 files ( a PDF and paper)
Use the attached files as reference.
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I chose a social media dashboard. Please read the description below.
I am planning on making a social
media dashboard. It consolidates performance metrics from various social
networks like Facebook, Twitter, and YouTube. It provides insights into
engagement, follower count, and audience demographics, enabling data-driven
marketing decisions. The purpose of it is to display all your key metrics in a
single view. Use your social media metrics to shape your marketing
strategy, engage with your audience, increase your conversion rates, and
generate revenue. Social media dashboards allow you to gain insight with a
single glance and share your performance with your team so you can stay on top
of your social media strategies. The main audience of the social media
dashboard will be the followers, business owners, social media managers, etc. I
think the main challenge will be identifying the top social media marketing
metrics to track. The story that I intend to tell on my dashboard is to show a
good dashboard that gives the audience helpful data and features to manage
content, watch online chats, and look at competitors. By adding these features,
the audience will make smarter choices and boost their social media performance
plan.
