Title: “Internationalisation
of E-car manufacturer to New Markets”
The electric car
(e-car) market is experiencing a remarkable surge in popularity and growth due
to the increasing global emphasis on sustainability and reducing carbon
emissions. For example, both the EU and the UK have announced plans to ban the
sale of petrol and diesel cars around 2035. As a result, consumers are
increasingly turning to electric vehicles (EVs) as a cleaner and more
environmentally friendly alternative to traditional internal combustion engine
cars.
Choose one of the
following companies: BYD Company, Tesla, Volkswagen, or Hyundai.
Assume that the selected company is exploring the possibility of expanding its E-car business internationally to
entirely new markets where it currently has no physical presence.
The assignment
consists of two main sections:
1. An analysis of
secondary data which you will use to make a decision regarding the
internationalisation process and forming. These secondary data should be
presented in tables in the Appendices, and
2. A written
report based on your analysis of the secondary data in the Appendix. Use
references from reputable and reliable sources to support your analysis and
arguments. Clearly cite the sources within the text and include a full and
complete list of references at the end of the report. We recommend that you use
the databases and diagnostic tools of www.globalEDGE.msu.edu provided in the
textbook by Cavusgil et al. (2020).
Further details
of these two main sections are provided below.
1. Part I: prepare the following tables and
include them as Appendices in your report.
Table 1: sales,
gross profit, and profit after tax for the company over the past 5 years
(subject to data availability).
Table 2: VRIO
analysis, analysing the firm’s resources and capabilities.
Table 3: Country
selection I. Select 10 countries. Decide
on a criteria, select the relevant indicators, and form a comparative table for
your selection of countries. The table should include a ranking system.
Table 4: Country
selection II. Based on your ranking in table 3, construct a comparative table
providing key country-level indicators on the top (i.e., preferred) three
countries in table 3 which you will use in your report to decide where to
internationalise.
2. Part II: write an analytical report of 3000
words (maximum) which refers to and discusses
in sufficient depth tables 1-4. You
should:
●
Discuss
why, when, where, and how to internationalise.
●
Use
the data presented in tables 1-4 to discuss the company’s readiness to
internationalise, the motivation to internationalise, the timing to
internationalise, and the location based on your country selection in tables 1
and 2.
●
Describe
and explain your key decision criteria. Explain your selection criteria (table
#3) and your comparative table (#4).
●
Ground
your analysis on relevant existing literature that have been introduced during
the module.
●
Select
one theory that you have learned during this module. Use that theory to justify
how you selected the country and why it is the best country out of the three
best country options.
●
Discuss
the political risks that exist in your chosen country and discuss the
strategies that the company can adopt to protect it from the potential
political risks you identified.
●
Identify
and discuss different entry strategies available to the company.
●
Make
a recommendation of the most appropriate entry strategy for your selected
country. With explicit reference to your own analysis and discussion of data as
well as with reference to your chosen theory, justify your recommendation by
explaining why it is the best strategy and why another strategy would not be
applicable or as adequate.
The report and submission:
Your submission
should answer the question: “Why, where, when, and how should your company
internationalize into new markets?” Your written report should present,
explain, and analyse the internationalization capability of your chosen
company, your proposed country selection, the political risks that exist in the
country and your protective strategies designed to deal with these political
risks, as well as your entry strategy for the preferred country market (in
terms of feasibility) for your selected company. Your report should be
substantiated with explicit reference to industry and country-specific data.
You should explain your evaluation process, including the use of learned
theoretical frameworks, measures, and indices. You may include as many appendices
as needed, in addition to those mentioned above (tables 1-4), provided they are
relevant and referenced in the text. The report must demonstrate the
application of theories and frameworks introduced during lectures and core
reading materials discussed in this module. Your list of references should
include the URLs and the date and time you accessed any web-based materials,
following the Harvard style.
Your report
should include a concise introduction and conclusion. It is recommended that
you use subheadings within the main body of the report to enhance organization
and readability. The report should be based on desk research, using secondary
data from published or reliable online sources about countries, modes,
industries, and markets, as well as academic texts or articles for theoretical
contributions. You are expected to cite
and use academic literature in your report. All sources must be attributed
properly with references. The report should be submitted as a Microsoft Word
document.
