This
reflection activity is comprised of two sections, totaling a minimum of 500
words. Complete your reflections by responding to all prompts.
Consumer
Choice and Health Care Marketing
Read
the article “Applications of social media for medical tourism marketing: An
empirical analysis” from the University Library.
Why is consumer
choice important in health care marketing, and why is it especially
important for medical tourism decisions?
Which choice
factors are most important to medical tourism consumers?
How successful
is social media marketing for consumer choice for medical tourism?
How well did
medical tourism providers perform in terms of maintaining customer
intimacy, customer involvement, interaction, and gathering customer
insights? Why are each of these elements important as part of the consumer
decision-making process in this situation?
Collaboration
in Health Care
Drug
companies are pursuing collaborative efforts with other companies to manage in
the world of pharmacogenomics and individualized medicine.
What are some
examples of these collaborative efforts by pharmaceutical companies (e.g.,
Accelerating Medicines Partnership®)?
What are some
examples of the value of partnerships and collaborations in health care
service systems?
This reflection activity is comprised of two sections, totaling a minimum of 500
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