This project will consist of a business plan for a sport entity already in use or created through your imagination.
For example, this could be a product (merchandise), franchise.
fitness/recreation center, ete. Your plan must include the following components for your brand:
club, stadium,
• Mission statement AND vision statement to articulate the organization you’re trying to create or improve;
• Description of your entity/facility; Description of how you are different from the competition;
* Market analysis that discusses the market you’re trying to enter, competitors, where you fit, and what type of market share you believe you can secure:
• Description of your management team, including the experience of key team members and previous successes.
• How you plan to market the facility; this includes all facets, not just social media! • Analysis of your facility’s strengths, weaknesses, opportunities, and threats, which will show that you’re realistic and have considered various challenges;
• Developing a financial statement for a fiscal ycar. Meaning, you must have at least a spreadsheet showing all revenue streams and expenditures for a year of business. Keep in mind that you must show where all numbers come from (e.g. $450,000 in membership sales; How many memberships and at what levels would result in this figure?) I understand that this will be the tricky portion of this project, but please give your best effort here;
• Summary/conclusion that combines all of this pertinent information together (this also could be an executive summary at the beginning of the plan). This summary/conclusion should be at least several paragraphs in length. Demonstrate to myself, as well as your peers, that you believe in your facility/entity.
2. This should be turned in via a uniform format (This means the same font, spacing, ete. is used throughout your plan). If you elect to work on different sections individually, spend the time to combine these sections nicely to form your plan. Take pride in your final product! As I have said, there will not be a requirement for a set number of pages, but your total hard-copy should be substantial. Also, please make sure that this looks like a colorful, interesting business plan, not a typical APA paper. Unlike your other assignments, the only
“APA” facet of this should be your References page at the end. Please
include at printed copy of your PPT slides behind your business plan before binding
3. This will be presented in the classroom before your peers. You need to dress professionally for this presentation, and your slides need to be aesthetically pleasing. Do not wait until the last minute. It will be blatantly obvious if you do.
*** Note: Do
NOT plagiarize. This is a senior-level course, so you should know how to cite all of the information you obtain in APA format. If you use numbers, images, statistics, or other pieces of information from the internet, cite them. If you interview someone, cite that interview, as well. You are all smart and talented, so this should be nothing new! GOOD LUCK! O
