(**This project is due in Lesson 5**)
OVERVIEW
Identify at least four prominent people or organizations related to your chosen discourse community (DC) who are posting on social media. Write an analysis of the content that is posted and the conversation that seems to be happening on social media. Platforms could include but are not limited to Instagram, Facebook, LinkedIn, and Twitter. Avoid writing about posts that are trying to sell a product.
Your paper should be about 1200 words in length, not including your Works Cited list.
Prompts to help you generate material:
Put keywords related to your discourse community in the social media search box. What accounts come up? Who follows or comments on those accounts? Of all that you find, what accounts seem to be important either because of the credentials listed or the high level of engagement such as followers or comments?
What are some of the topics that are being discussed on social media related to your DC? What had you already heard of? What was new to you?
List words you find on social media that seem to be a part of the lexis within your DC.
What purposes can you identify for the content that is posted? Who seems to be the intended audience for the posts?
Do you have any interest in engaging with the content? If you do, report back on any interactions you experience that you find interesting.
What about this experience of looking on social media for accounts related to your DC strikes you as new or interesting? Compare what you expected in this assignment to what you experienced or found. What do you know now that you didn’t know before? What are some things you could do to effectively utilize the opportunities that might be connected to your discourse community and the social media space?
Requirements for the assignment:
In your introduction, tell us how you got started on your social media search. Explain what you expected to find and/or if you had high or no hopes for this activity. You will then move toward concluding the introduction with a thesis that represents a meaningful claim about your findings regarding the presence of your discourse community in social media.
It will be up to you to decide what material to include from your research prompts and how your main ideas might be best organized for readers. Remember, a paragraph is one idea long. Explore each idea in appropriate depth before moving on to a new idea and paragraph.
After your conclusion, in which you will offer a summation of your key points and how they support your thesis, include a list of Works Cited list for the social media sources you examined. (If you cited other sources, include these, as well.)
Rrough draft if needed :::
Introduction
The discourse community of environmental activism is increasingly utilizing social media platforms to advocate for sustainability, raise awareness about environmental issues, and mobilize global action. This annotated bibliography explores the contributions of prominent figures and organizations—Greta Thunberg, Greenpeace, Dr. Jane Goodall, and National Geographic—through their social media posts and supports these insights with scholarly articles. This analysis aims to deepen understanding of the discourse community’s engagement on social media and its impact on environmental advocacy.
Annotated Bibliography
Social Media Post
Greta Thunberg Greta Thunberg [@gretathunberg]. “Today we march for the right to a future. Follow the youth strikes for climate across the globe. Join us in demanding urgent action to combat the climate crisis! #ClimateStrike #FridaysForFuture.” Instagram, 25 Sep. 2023, instagram.com/p/CUJxDoR1jg5/.
In this Instagram post, Greta Thunberg mobilizes her followers to participate in global youth strikes for climate action. The post features a striking image from a climate protest, emphasizing the urgency of combating the climate crisis. Thunberg’s use of hashtags such as #ClimateStrike and #FridaysForFuture aims to amplify the movement’s visibility and rally global support.
Thunberg’s credibility as a youth climate activist and Nobel Peace Prize nominee lends authority to her advocacy efforts. Her social media posts effectively galvanize public awareness and participation in environmental activism, underscoring the pivotal role of youth in driving climate action globally.
This post enriches understanding of the environmental activism discourse community by showcasing grassroots mobilization and global solidarity in climate advocacy. It inspires further exploration into youth-led movements and their impact on policy change and public awareness.
Scholarly Articles
Greenpeace Greenpeace [@greenpeace]. “Breaking: Our new report exposes the devastating impact of plastic pollution on marine life. Read our findings and take action to protect our oceans today! #BreakFreeFromPlastic #OceanConservation.” Facebook, 10 Nov. 2023, facebook.com/Greenpeace/videos/287512981607/.
Greenpeace’s Facebook video post highlights their investigative report on plastic pollution’s impact on marine life. The post includes compelling visuals and calls to action for followers to engage in ocean conservation efforts. The hashtags #BreakFreeFromPlastic and #OceanConservation amplify Greenpeace’s campaign message and encourage advocacy.
As a global environmental organization, Greenpeace’s social media strategy effectively combines scientific research with advocacy to mobilize public support. Their posts provoke discussions on corporate responsibility, environmental policy, and sustainable practices, fostering community engagement and action.
This post contributes to understanding the discourse community’s focus on environmental conservation through evidence-based research and advocacy campaigns. It prompts reflection on personal consumption habits and support for policy reforms to address plastic pollution.
Dr. Jane Goodall Dr. Jane Goodall [@janegoodallinst]. “Celebrating 60 years of Gombe research and conservation success! Join us in protecting chimpanzees and their habitats for future generations. Together, we can make a difference. #WildlifeConservation #JaneGoodall.” Twitter, 14 Jul. 2023, twitter.com/janegoodallinst/status/159073634511/.
In this Twitter post, Dr. Jane Goodall commemorates 60 years of research and conservation achievements at Gombe. The post highlights her lifelong dedication to wildlife conservation and urges followers to support efforts to protect chimpanzees and their habitats. The hashtags #WildlifeConservation and #JaneGoodall promote her legacy and inspire environmental stewardship.
Dr. Goodall’s authoritative voice as a primatologist and conservationist resonates through her social media presence, influencing public discourse on biodiversity conservation. Her posts foster empathy for endangered species and advocate for sustainable practices, motivating followers to take active roles in conservation efforts.
This post enhances understanding of the discourse community’s commitment to wildlife conservation and sustainable living through personal narratives and conservation achievements. It emphasizes the importance of long-term research and advocacy in safeguarding biodiversity.
National Geographic National Geographic [@natgeo]. “Explore the wonders of the Amazon rainforest through breathtaking photography and stories of resilience. Join us in protecting this vital ecosystem for future generations! #AmazonRainforest #ConservationPhotography.” Instagram, 5 Mar. 2023, instagram.com/p/CUeQh2WZ9y0/.
National Geographic’s Instagram post showcases stunning photography and stories highlighting the biodiversity and cultural significance of the Amazon rainforest. The post encourages followers to support conservation efforts and promotes the hashtags #AmazonRainforest and #ConservationPhotography to raise awareness.
As a renowned scientific and educational institution, National Geographic leverages visual storytelling to engage audiences and promote environmental stewardship. Their social media strategy inspires appreciation for natural ecosystems and advocates for sustainable tourism and conservation policies.
This post enriches understanding of the discourse community’s focus on environmental education and cultural preservation through visual narratives and conservation initiatives. It encourages reflection on global biodiversity conservation and collective responsibility.
Conclusion
This annotated bibliography demonstrates how Greta Thunberg, Greenpeace, Dr. Jane Goodall, and National Geographic use social media to advance environmental activism and foster global engagement. Their posts and campaigns on platforms like Instagram, Facebook, and Twitter amplify discourse community discussions on climate action, biodiversity conservation, and sustainable practices. Integrating scholarly insights with social media analyses enhances understanding of environmental advocacy’s impact and challenges, inspiring continued exploration and support for global conservation efforts.
Works Cited
Greenpeace [@greenpeace]. “Breaking: Our new report exposes the devastating impact of plastic pollution on marine life. Read our findings and take action to protect our oceans today! #BreakFreeFromPlastic #OceanConservation.” Facebook, 10 Nov. 2023, facebook.com/Greenpeace/videos/287512981607/.
Greta Thunberg [@gretathunberg]. “Today we march for the right to a future. Follow the youth strikes for climate across the globe. Join us in demanding urgent action to combat the climate crisis! #ClimateStrike #FridaysForFuture.” Instagram, 25 Sep. 2023, instagram.com/p/CUJxDoR1jg5/.
Dr. Jane Goodall [@janegoodallinst]. “Celebrating 60 years of Gombe research and conservation success! Join us in protecting chimpanzees and their habitats for future generations. Together, we can make a difference. #WildlifeConservation #JaneGoodall.” Twitter, 14 Jul. 2023, twitter.com/janegoodallinst/status/159073634511/.
National Geographic [@natgeo]. “Explore the wonders of the Amazon rainforest through breathtaking photography and stories of resilience. Join us in protecting this vital ecosystem for future generations! #AmazonRainforest #ConservationPhotography.” Instagram, 5 Mar. 2023, instagram.com/p/CUeQh2WZ9y0/.
