This assessment has two parts for you to complete. Please read the business case and complete part 1 and part 2.
Case: Eighteen months ago, you decided to set up a company in the retail sector that sells sustainable goods. You have sold your products locally until now but have plans to expand internationally. To achieve this, you have decided to move online and therefore need to produce an e-commerce website that is appropriate for customers in the UK, EU, and USA. As you have not yet established an online presence, you have no customer following or trust in the market. You have a small team of employees with limited technical expertise and a moderate budget of £11,500. The budget has been allocated as follows:
1. £3,500 for CMS solution including internationalisation (currency and language)
2. £1,000 for security
3. £2,000 for staff training
4. £2,000 for legal consultation
5. £3,000 contingency money
Part 1: Practical (1,800-word equivalent)
Choose a specific industry within the retail sector and produce an e-commerce website using a CMS package for a small to medium-sized business. The e-commerce website must sell sustainable goods, be fully functional and easy for customers to navigate. Functionality should include:
1. An online shop that is populated with multiple products, tax, and shipping capabilities
2. An integrated payment processing system
3. Internationalisation of the website (currency and language)
4. Integrated social media for marketing purposes
5. Security integration
6. Enhanced features to improve user experience
You will need to provide the URL, ID, and password of your e-commerce website on the submission template provided, along with a screen recording. Please note, you must include the following disclaimer on your website – “This site and all of its contents is for educational purposes only”
Part 2: Report (1,200 words)
Choose one topic from the list below and then answer the following three tasks. Please note, this should be written in third person, in an academic/professional style and relate back to your chosen business. Harvard citing/referencing should be used throughout to support all assertions.
List of topics to choose from (only choose one):
• Security (e.g., password protection, malware, social engineering, phishing attacks, etc. – only choose one)
• Content management system issues (e.g., features)
• Payment processing issues (e.g., payment methods, technical issues, fraud, etc. – only choose one)
• Accessibility issues
• Affiliate marketing
• Language support and translation
Once you have picked your topic, answer the following 3 tasks.
1. Introduce your chosen company, e.g., target customer, sustainable goods sold, etc. (approx. 100 words)
2. Assess how the chosen topic could pose a threat for your business (e.g., financial implications, loss of data and downtime, impact on customer experience, staff training, etc.). (approx. 550 words)
3. Examine 1-2 opportunities (method and/or technology – e.g., software, hardware, personnel, etc.) that your company could use to mitigate against the above threat and discuss how they specifically relate to your firm’s business/technology requirements. (approx. 550 words)
Note: You must refer to your company and the business case throughout.
How should I present my work?
For this assessment you need to submit a screen recording of your e-commerce website (frontend and backend), in addition to completing the submission template provided on Blackboard, under the ‘Assessment’ tab.
1. Your screen recording should be set out as follows:
a) Products and pages
• The contents of all product pages, which should include any images, descriptions, and variations (frontend)
• The contents of any extra pages (frontend)
b) Design and shopping cart
• Any changes to improve user interaction and experience. This could include amendments to your theme and menu (frontend)
• The location and functionality of the language translator and currency converter plugins (frontend)
• The settings and functionality of any discount coupons, including where they are displayed to customers (frontend and backend).
• The shopping cart, showing its functionality and that orders can be placed (frontend)
• How tax and shipping has been configured on WooCommerce (backend).
c) Extra plugins and features
• Any additional plugins installed and activated, including how the settings have been configured (frontend and backend)
• Security plugins, including how the settings have been configured (frontend and backend)
• Any social media buttons, how they have been configured and where they link to (frontend and backend).
2. Your completed submission template should be set out as follows:
On the title page, list the following:
Module code and name
Student number
Submission date
Assignment Number/Title
Grading Matrix (not required)
Executive Summary (not required)
Table of Contents (optional and not counted in word count)
Introduction (not required)
Part 1: Practical (1,800-word equivalent)
• A working link (URL) to your e-commerce website
• ID and password of WordPress website (not to be confused with your university/server login details)
Part 2: Report (1,200 words)
• Answer to Task 1 (approx. 100 words)
• Answer to Task 2 (approx. 550 words)
• Answer to Task 3 (approx. 550 words)
Conclusion (not required)
