This 2-page exploratory project where you will seek out and analyze a new and compelling entrepreneurial initiative (can be in large organizations, NGOs, and even government) from around the globe
To begin the exploratory project, select a new and innovative entrepreneurial initiative within the realm of business that aligns with your bachelor’s degree. Ensure the initiative is relatively recent, not exceeding 5/6 years, and gather comprehensive information from credible sources such as interviews, podcasts, or recorded sessions with founders. Focus on understanding key aspects of the initiative’s development, including the formation of the team, the development of the value proposition, iteration of products or services, and business growth. Reflect on specific situations within the initiative’s story and connect them with relevant concepts covered during the course, emphasizing how course material intersects with the initiative’s strategies. Structure your report to include sections on the initiative’s originality, impact, practicality, and connection to course concepts, ensuring clear and concise writing throughout the analysis. Finally, consider evaluation criteria, emphasizing the initiative’s uniqueness, potential impact, and the viability of its business or impact model to meet grading criteria.
THE MAIN SOURCES SHOULD BE THE PDF’S ATTACHED TO THE ASSIGNMENT
Some Guiding questions:
Entrepreneurial Mindset
* How does the entrepreneurial mindset affect decision-making in the chosen company? What examples from the company’s journey reflect this mindset?
* What role does innovation play in their strategy and culture?
Team Building and Collaboration
* How did the company build its team? What principles of collaboration did they follow?
* Were there any notable team dynamics or leadership styles that contributed to their success?
Value Proposition and Business Model
* What is the company’s unique value proposition? How did they validate it with their customers?
* Which business model elements were crucial to their growth and success?
Social Entrepreneurship and Sustainability
* Does the company have a broader mission or social impact goal? If so, how does this influence its business model?
* What sustainability initiatives does the company implement, and how do they align with its business objectives?
Market Analysis and Go-to-Market Strategy
* How did the company identify its target market? What customer insights guided their strategy?
* What were the company’s go-to-market strategies, and how did they adapt over time?
Product Development and Innovation
* How did the company iterate on its products or services? What processes or methodologies (like Design Thinking) did they use?
* Can you identify examples of customer feedback driving product changes?
