THERE ARE TWO TASKS DESCRIBED IN THE BRIEF BELOW
Task 1- Narrated (Voice-over) PowerPoint
Devise a 10-minute Narrated PowerPoint Digital Business Pitch on a Lean Start -up business and the minimum viable product using a minimum of 10 to a maximum of 14 slides, including the title and reference slides. The narrated PowerPoint presentation will complement the strategic business plan produced in Part 1, but be creative and daring. This is your opportunity to sell your new business venture to potential investors, it should be concise, exciting and grasp the investors’ attention. You are advised to use more visuals and less text in your PowerPoint pitch. Where your slides need further explanation, make brief notes in the speaker notes section.
Your business pitch should include, as succinctly as possible:
• The market gap or problem in relation to Value proposition
• Market research and feasibility analysis [20 marks]
• The business model (Lean) & minimum viable product [15 marks]
• Competition and Differentiation strategy. [15 marks]
• Marketing Strategy [20 marks]
• The investment/financing and support sought [15
TASK 2 IS THE BUSINESS PLAN AND YOU HAVE TO ATTATCH THE PART 1 AS ATTACHED PDF TO THE BUSINESS PLAN
You have decided to develop a Lean Start-Up venture with a highly promising minimum viable product (MVP). Due to a lack of funds, you have decided to go on the Dragon’s Den TV show to seek funding from the Dragon investors. The investors have heard about your new idea and want to know more. You are required to communicate your strategic business plan (with the inclusion of academic references) explaining your business opportunity to prospective investors. Your business plan must demonstrate the skills required to turn the business idea into practical applications. Use this to support your 10-minute business pitch narrated PowerPoint.
Task 1 – Business Plan
Produce a business plan for your new business venture. The business plan will include the following main elements of a plan with the inclusion of academic references:
A. Executive Summary
• This should include a short overview of the entire business plan. It should provide a busy reader with everything that needs to be known about the new venture’s distinctive nature including summaries of the problem/gap, solution, target market,
B. The Business Concept/Business Model
• This section should include the vision and mission statements based on the market problem or gap and SMART overall business objectives. It must demonstrate how you meet the requirements for setting up sustainable business model operating within internal and external competitive environments.
(10 marks)
(LO 3)
C. Management Team Expertise
• Include a brief background profile (educational, industry experience and achievements) of the top management team demonstrating their entrepreneurial capabilities and competences to justify their appointment. Explain the role that you play as an entrepreneur. Discuss
F. Business Sales and Operations Strategy
• Keep this short and crisp; outline general approach to operations, sales plan, business location, facilities and equipment and key milestones.
(15 marks)
(LOs 3 ,4& 5)
G. Financial Strategy and Risks
• This section should include start-up costs, sales forecasts, proforma financial statements (income statement, balance sheet and cashflow statement), sources of funds and financing sought and business risks.
(10 marks)
[LOs 3 ,4& 5)
H. Closing Summary
• Summarise key parts of the business plan, draw conclusions from your business plan that are appealing to investors, make it interesting and demonstrate that the proposed business concept will make money.
(5 marks)
(LOs 3, 4 & 5)
You must also include:
• References – to be AU Harvard Referencing Standards.
• Appendix – to include a copy of the PowerPoint presentation.
