The
project will be an in-depth analysis of an international sports team or
sporting event from outside of the USA of your choice (with instructor
approval).
*The
first part of the assignment is a written analysis. The written section will be completed and
entered in Canvas for review by the dates listed below. I will provide feedback and allow you to
enter a final draft of the written section.
Feedback will include areas of the project that need further coverage,
writing style and quality, and ideas to expand cultural and international
issues involving your team or sport event.
The written report should cover
sections
A-G listed below. At least three sources
should be included (MLA or APA format).
Minimum page length is 5 pages.
*Following
the written report, you will develop your report using Powerpoint or similar
software.
*You
will need to gather information from several sources, including internet news
reports, official team web pages, printed newspaper and magazine articles, and
books. Do not cite Wikipedia! Make sure you have legitimate sources from
several formats (not just team blogs and web pages).
*Powerpoint
slides (10-12 slides); you will need to post these materials on the drop box in
Canvas by the due date (see schedule).
*I
will post the grading scale on Canvas so you will know exactly how the projects
are graded.
International team/sport report
sections:
A- Team/sport overview and history
B- Fan report (take me inside the
fan base, unique fan cultures or
behaviors, rivalries,
importance in community.)
C- Economic Impact: Local
communities, stadium situation, financial
reports
D- Marketing: Recent team marketing initiatives, promotions
(tickets), public
relations events
E- Sponsorships: Who are the team sponsors? How are they
activating the
sponsorships?
F- Web page/media: Analyze
the team web page and social media. Any
ideas
for improvement?
G- Other/Summary: Review key points. Discuss cultural issues as well as future
challenges and
opportunities on the field and off the field.
