The write-up is limited to 12-15 double-spaced pages, not including a title page and exhibits (include as appendices).
SELECTED ORGANIZATION: BOEING
PROBLEM STATEMENT:
Problem Statement
WHO: The Boeing Company
WHAT: 2 Boeing 737 Max aircraft mishaps that killed 346 passengers. Boeing 737 Max 9 door plug failure
WHEN: October 29, 2018, March 10, 2019, January 5, 2024
WHERE: Indonesia, Ethiopia, Portland Oregon
WHY: Understaffing, budget cuts, and quality control issues at Boeing which have led to manufacturing defects and safety concerns that contributed to major aircraft mishaps.
With the Boeing 737 MAX crisis and other manufacturing defects and safety concerns, Boeing faces a critical challenge in maintaining its reputation for safety, reliability, and excellence in the aerospace industry. These quality control issues have led to regulatory scrutiny, legal liabilities, financial losses, and damage to Boeing’s brand reputation, posing significant risks to its long-term competitiveness and sustainability. Addressing these challenges requires a comprehensive understanding of the root causes of quality control failures, identification of corrective actions, and implementation of measures to rebuild trust with stakeholders and ensure the highest safety and quality standards in all aspects of Boeing’s operations.
BOEING QUALITY CONTROL
https://www.npr.org/2024/05/06/1249432229/faa-investigation-boeing-787-dreamliner
https://www.npr.org/2024/03/20/1239132703/boeing-timeline-737-max-9-controversy-door-plug
https://www.cnn.com/2024/03/13/business/boeing-crisis-nightcap/index.html#:~:text=Within%20the%20past%20six%20years,for%20repeated%20quality%20control%20problems.
DOOR PLUG ISSUE
https://www.npr.org/2024/03/09/1237204488/boeing-door-plug-alaska-airlines-investigation
CATEGORIES
ABSTRACT
I. INTRODUCTION
COMPANY PROFILE
II. BACKGROUND ANALYSIS
PROBLEMS OR ISSUES FACING BOEING
IIII. IDENTIFICATION OF PROBLEMS
SITUATIONAL ANALYSIS
IV. ALTERNATIVE SOLUTIONS
STRATEGIC OPTIONS
CRITERIA TO EVALUATE EACH STRATEGIC OPTION
V. RECOMMENDED COURSES OF ACTION
THE EVALUATION OF EACH STRATEGIC OPTION
RECOMMENDATION & ACTION PLAN
VI. CONCLUSION
SEE THE ATTACHED DOCUMENT FOR INSTRUCTION DETAILS FOR EACH CATEGORY
USE THE 9-STEP CASE ANALYSIS PROCESS AS A GUIDE:
Skim the case to get an overview of the situation.
Read the case thoroughly to digest the facts.
Carefully Review information in exhibits.
Decide what the strategic issues are.
Begin your analysis with some number crunching.
Apply the concepts of strategic analysis.
Check out conflicting opinions
Support your opinions with reasons and evidence.
Develop recommendations and an action plan.
Your analysis and recommendations should be supported with high-quality evidence, including textbooks and peer-reviewed academic journal articles covering the appropriate topics that apply to your specific problem from the following list:
Business Ethics
Business Leadership
Management
