The WNBA has seen a rise in awareness over the last few years. Due to the popularity of women’s sports, notable players and an increase of competitive storylines, the W is receiving a massive amount of attention. As brand sponsors and individual talent continue to maximize on its cultural significance, this will only heighten. As sports marketers, you must continue to identify emerging trends and areas of opportunity to stand out. More importantly, I want you all to become familiar with pitching ideas. The purpose of this project is to pitch an idea of a notable event/activation that will continue to pour into the rise of the WNBA.
This is an individual assignment! This presentation should be no more than a 5-7min. No more than 15 slides.
– There is no paper, just the presentation submitted by the deadline
– Everyone will present on 4/30 Act as if you were either on the brand (for ex. Kia) or brand agency (for ex. 160over90/Endeavor) pitching this idea to the NBA, who they sponsor. Remember, you are a sponsor of the NBA so the assets in their agreement.
Note: The quality of the presentation (the actual idea) is more important than having a lot of words on the page.
Please reach out with any questions.
Objective:
You will be tasked to create a pitch presentation for a notable a partnership/activation plan that would be executed/announced during a premier moment on the WNBA calendar.
I. Selection of Notable WNBA Moment: WNBA All-Star Weekend
A. Research and identification of a significant moment in WNBA history B. Criteria for selecting the moment (e.g., impact, historical context, cultural relevance) C. Justification for the chosen moment
II. Select the WNBA Sponsor: PlayStation
A. You believe that your pitch will not only raise awareness to your specific brand, but also to the WNBA most importantly. For example: I select La Crema and we create a 21+ brand activation during WNBA All-Star Weekend. You can’t use that specific example but you see the direction.
III. Brand Sponsor Selection and Alignment:
A. Briefly outline the rationale for selecting the brand sponsor. Why is this partnership important to the WNBA, its fans and players?
B. How do the brand’s values align with the WNBA moment?
IV. Activation Planning:
A. Conceptualization of the activation campaign or event. What is the idea?
B. Outline the objectives and goals for the activation. How does this help the WNBA and the specific brand?
V. Implementation:
A. Execution of the activation campaign. Provide a brief overview of the actual campaign ideaDevelopment of strategies to engage fans and maximize brand visibility. Provide at least 3 components of the project in your presentation.
B. Feel free to utilize various channels and platforms for promotion (e.g., social media, events, merchandise)
C. Coordinate with the WNBA and other relevant stakeholders, such as talent partnerships. Any new partners or announcements would enhance the awareness.
VI. Measurement and Evaluation: What is the desired outcome?
A. Assess the activation’s impact on brand awareness and perception
B. Analysis of fan engagement and interaction with the campaign.
C. Evaluation of the effectiveness of strategies employed
