The Unilever corporation has many different business practices and strategies that maintain its persistent success. Therefore, the company is one of the most recognizable names in the global consumer market. As a multinational company, Unilever faces possibilities and challenges in planning and creating its supply chain techniques in the context of globalization. The positive implications include an approach to global markets and a wide backlog of talent. Nevertheless, operating a complex supply chain presents challenges, such as logistical and social sensitivity issues. The dominant type of Unilever’s strategy is the Sustainable Living Plan that this company has projected. The plan connects to earnings, manages growth, decreases costs, predicts risks, and attracts talent (Manjurul 680). The three companies’ missions of improving health and well-being, reducing ecological impact, and increasing maintenance have all been reached. Sustainable Living Plan implementation has an extensive influence on the company’s transformation due to its multifaceted approach and flexibility in the inconsistent business environment.
Unilever continuously develops its strategy and implements new approaches and methods in supply chain management. Until recently, the only concern of the company’s supply chain management was to gain a competitive edge and minimize costs, but now, there is a necessity to implement green supply chain management (Rahal and Ines 678). This process includes key factors such as the company’s operational efficiency and environmental concerns. Green supply chain management considers more eco-friendly practices to optimize the organization’s activities to a higher level. I recommend the organization develop a deep communication process with customers and stakeholders to improve its sustainability and profitability. As a result, the company can gain positive feedback and strengthen its position in the global market.
Works Cited
Manjurul, Hossain Reza. “Marketing Strategy and Sustainable Plan of Unilever.” International Journal of Scientific Research and Engineering Development, vol. 3, no. 4, 2020, pp. 680–692.
Rahal Farah, and Ines Zennir. “The Impact of Green Supply Chain Management on Operational Efficiency. Case Study: Unilever.” Journal of Economic Sciences Institute, vol. 24, no. 2, 2021, pp. 677–696.
https://saylordotorg.github.io/text_the-sustainable-business-case-book/s05-introduction-to-sustainable-bu.html
