The two companies being discussed are
Apple Inc. and Samsung. Read the assignment details document below to gain a better undertsanding of the instructions. I have attached all documents that you will need to complete the assignment including the excel sheet. I will also attached the previous two papers that are an extension of this project so you can have background information of the changes implemented to complete milestone 3.
In short,
An important part of any change project is how the change is communicated to the organization, to the change agents, to the line workers, to the customers, and to the public. Along with media relations issues, communicating change (especially in a publicly traded company) can involve multiple legal and regulatory aspects as well as personnel and management concerns. Perhaps the single most difficult piece of handling Kotter’s “establish a sense of urgency” is that too many inexperienced or immature change agents read this to mean “panic the troops.” Never do this.
Use an Excel Spreadsheet that can be found in the Files Section. The main part of this project component will ask you to pick one of the company’s change plans and develop a communication plan for the company.
Select one of the communication pieces that you would have used that is listed in your communication plan and write the communication in a Word document (either the text or the script, if the communication would have been oral). Be sure to review Week 6 Lesson and the examples of communication plans and types for more assistance on this piece of the project. If you use any form of communication from templates you find online or in a textbook, be sure to cite your source.
Write a one- to two-page analysis of one of the media pieces about one of the company’s changes written (or provided via oral media) by the company. For this section of the project, please analyze any media, news, or other communications that explained the change going on in the organization. Explain in your paper how the company handled communicating the change to its stakeholders.
Paper is properly referenced according to APA guidelines with at least two references, properly cited and in-text citations included.
