The thesis must discuss how the entertaining application of Youtube became a marketing platform for businesses and brands. By examining how YouTube has changed the way they communicate with their consumers (monetization strategies, influencer partnerships). The thesis must also emphasize the significance of cultural subtleties in Youtube digital marketing because YouTube digital marketing campaigns are culturally sensitive and strategically successful globally. Furthermore, the thesis should add technicalities Google Adsense and Adwords as.
– The length is 4000 words.
– I emphasize that you cannot employ chatGPT.
– The use of anonymous sources of information or ideas (e.g. wikipedia, blog pages without clearly identifiable authors,) is not permitted.
– plagiarism is a crime
All citations should be acknowledged by means of a reference in the body of the text. Also, each source cosulted and/or quoted must have an entry in the bibliography. How this should be done is indicated by the citation style chosen for the thesis (MLA style)
Ordering of parts
Parts of the thesis should be ordered as follows:
1.Title page Required
2.Acknowledgements or dedications Optional
3.Table of contents Required
4.List of Figures, Tables or Illustrations Where required
5.List of Abbreviations Where required
6.Body of the thesis Required
7.Appendices Where required
8.Glossary Where required
9.Bibliography/Reference list Required
Students should consult their department as to whether any other components, specific to their discipline, should be included.
Assessment of the thesis
The thesis will be assessed on the basis of the following criteria:
• the articulateness of the thesis of the paper;
• the clarity of the position you take;
• the quality of the arguments;
• the use and integration of your secondary sources into the essay;
• the coherence of the structure;
• scholarly documentation;
• the level of your language.
an introduction
It must identify both its theme and its thesis clearly, the latter in a statement of thesis (in one or more thesis paragraphs). All further chapters and statements must be related to this central topic or question. The text (arguments, agreements and disagreements) must be organised coherently so that the point you make and your flow of thoughts must be clear for the reader.
Table of Contents
The thesis must have a table of contents page listing chapter headings, section headings and sub-headings, appendices and references, as well as their corresponding page number.
Language and Style
The thesis should be written in an appropriate formal academic style. Wherever possible, the thesis should use gender neutral language, avoiding the use of male-specific words such as ‘man’ or ‘chairman’ where these could be considered discriminatory.
Students should make every effort to ensure that the thesis is free from grammatical, lexical and punctuation errors. Not only should a computer spellchecker be used, but the student should also proof-read the thesis to check that errors do not remain that are not detected by the spellchecker. The thesis should consistently use either American or British spelling, but should not alternate between the two.
