The required material for this task is attached. The needed case can be found in file “Industry Note on 3D Printing Industry”, and additional information about 3D Printing can be found in file “3D printing technology overview”.
Task (can also be found in file “Instructions for 3D printer case Partners” in more detail):
The CEO asked you to prepare and external analysis of the 3D printing industry in 2019. Please prepare a 5-page report (MAXIMUM) that includes an assessment of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. The company’s management also asks that you indicate the opportunities and threats (O&Ts) within the industry based on your data and analysis. Provide a short recommendation of how and where firm should enter the 3D printing market based on your analysis.
Do the external Analysis using the models and concepts from the course. Demonstrate that you can draw from the data in the case to develop the models and concepts in the book. ONLY USE CASE DATA. Use the models to provide a recommendation. Your report should demonstrate:
1. What are the Macro environment factors that impact the industry? Do a (PESTEL)
analysis with the factors driving change in the industry. Provide data and evidence from the case to support your findings. Put the data in a table label it Exhibit 1.
2. What are the competitive forces impacting the 3D printing manufacturing industry (assess the 5 forces)? Explain why if each forces is strong or weak. What is the effect on industry attractiveness and potential profitability of new entrants and incumbent firms? What does your analysis indicate might happen to prices?
3. Identify Demand for 3D printers, the market segments and industry characteristics. Which segment is growing? It would be helpful to uses a table.
4. As a recommendation identify the major issues (O&Ts) occurring within the industry from your analysis. What are the driving and priorities for the 3D printing firms’ executives?
Where should the firm enter the 3D printing market?
Write a maximum 5-page report providing your analysis of and recommendations for the most important three challenges for an Executive President (or CEO) in the 3D manufacturing industry. You can have up to 3 extra pages for Exhibits.
Use one-inch margins, and 12-point Times Roman font or equivalent. Write in report form. Use headings to organize your report. In the first paragraph state your purpose and an overview of the report. Put exhibits at the end elow is rubric for grading criteria (I am expecting you to create exhibits and then refer to case exhibits as Case Exhibit…). Note that a portion of the grade is based on the quality of the writing and exhibits. You should be able to identify the opportunities and threats available to the firms in the industry. Your report should provide compelling analysis and advice in the report to the CEO and top management.
