the comparison of Volkswagen and Tesla is valuable given the dissimilar business strategies
they pursued. This entails, among others, diverse types of horizontal differentiation as well
as integration strategies.
For the term project, I ask you to compare the two cases, using the Business Model Canvas
(see files attached) and a SWOT analysis to structure your essay.
I uploaded two introductory documents and the most recent Annual Reports of the two companies
The layout should follow the following format:
Introduction
This may include:
Telling the reader a little about focus of the case study e.g. the person/event/institution/country you will be discussing
Why you chose this case in particular
Information which sets the scene and context of the case
Sharing the structure of the assignment with reader, telling them what you will be discussing.
Aims and goals
You should make it clear to the reader what the aims are:
This may include a series of short term goals in order to accomplish your overall aim
Any problems you identified and how you planned to overcome them.
History
You may wish to include some background information if it is relevant to the presenting case. For example:
If the case study is based on a person you may wish to discuss any relevant history · If it is an institution/business you may wish to examine the previous performance.
Reviewing literature
Even though the case will be specific to your assignment you must still use sources to evidence your understanding throughout
In addition, you need to include a section discussing relevant literature and theories in the form of a literature review.
Analysis
You should:
Apply an analytical framework (e.g. Business Model Canvas) to analyze a company’s business strategy
Use the framework to identify chances and risks of the company
Conclusion
Bringing together the key points in your assignment, making it clear how they have addressed its aim
Leaving the reader in no doubt of your overall conclusions and why they are significant.
Recommendations
Achievable actions which are specific and measurable.
Steps which you believe should be taken in the future in order to achieve certain goals relating to the case you have been discussing. For example, what should be done to improve a certain situation?
References
that serve as starting points for your term project.
