The company to use is Fastenal. www.fastenal.com. Please follow the instructions below.
Introduction of the Firm:
In one paragraph, introduce the firm you have selected. This introduction
should
cover the essentials:
· The name of the firm.
· The primary products or
services it offers.
· Its
target market(s).
· A brief history or
background if relevant.
Vision and Mission Statements:
Vision
Statement: Draft a vision statement for the firm. This statement should
encapsulate the firm’s
long-term
aspirations and ultimate goal. It should be inspiring and reflect what the firm
seeks to achieve
in the
broader sense.
If the
firm already has a vision statement, critically evaluate it. Propose an
improved version that aligns
with the
firm’s current goals and future aspirations. Provide a rationale for your
suggested
improvements.
Mission
Statement: Develop a mission statement that outlines the firm’s purpose,
including its core
objectives
and the approach it takes to achieve these objectives. The mission statement
should be
concise,
specific, and encapsulate the essence of what the firm does and for whom.
For
firms with an existing mission statement, assess it. Suggest enhancements that
better communicate
the
firm’s core purpose, values, and operational approach. Justify your proposed
modifications.
Suggestions
for improvement:
When
suggesting improvements, you can consider the following:
· Clarity: Ensure the
vision and mission are clear and understandable to someone unfamiliar with
the
firm.
· Alignment: Both
statements should align with the firm’s strategic objectives and potential
growth
areas.
· Inspiration and
Motivation: Especially for the vision statement, consider its ability to
inspire
employees
and connect with customers.
· Distinctiveness: Aim for
uniqueness that distinguishes the firm from its competitors
