The company decided to test four different email incentives (labelled A, B, C and D in the data set) to customers to fill out the survey. Regardless of the incentive, all offered 10% off the customer’s next purchase for filling out the survey and all received the same survey. The data attribute “Promotions” indicates the promotion email the customer received (A, B, C, or D).
Requirements:
@ Analyze the comparative effectiveness of the four incentives.
Things to consider: -Response rate
-While Zoomaco offered the 10% off incentive to promote survey responses, does the data support a 10% off incentive to boost sales?
– What does the data indicate about the buying behavior of customers who responded to the survey? If yes, which survey is most effective at increasing sales? Consider:
Total sales, Average sales per customer, Number of transactions
Deliverables:
#Prepare a report and short presentation on the comparative effectiveness of the four incentives and their use in sales promotions.
Please upload a maximum 1-page Word (or PDF) file report summarizing your findings on the incentives’ effectiveness and your recommendation for which incentive is most effective if Zoomaco wants to use a similar format to grow sales.
# Please also upload Powerpoint slides with tables and charts to support a maximum 10-minute presentation.
