The ad I chose is the images uploaded!
Your task, in this assignment, is to find an ad and analyze everything about it. You must discover how the ad itself is an argument, what is the ad selling (you will be surprised at how often it is not selling the actual product, but a lifestyle instead!), who is the intended audience, how is the argument built to appeal to that audience, and finally, evaluate how effective the ad is in appealing to the intended audience. Remember, the intended audience may not be you, so do not base your judgements on whether the ad works for you, but whether or not it appeals to the stereotypical customer for the product.
This essay should be organized using criteria, which you will use to evaluate the effectiveness of the ad. This criterion should be stated in a clearly defined thesis statement that picks a side and argues it. Essentially, you must ask and answer: how does the commercial accomplish its argumentative purpose, and how well does it address its intended audience?
Your analysis and evaluation should focus on those aspects of argumentation that we cover, and the websites provided in PowerPoints. Make sure to support your analytical and evaluative claims with sufficient evidence in the form of examples from the commercial/ad or from the examples of successful appeals provided.
Be sure to talk about:
The ad, give a DEEPLY detailed description of the ad, as if your audience had never seen it and will never see it
The demographic in deep detail (who specifically down to age, location, income, family status, relationship status, hobbies, lifestyle, etc is this ad targeting).
The Rhetorical Appeals (ethos, pathos, logos)
The Needs Appeals (15 advertising appeals found in What is Rhetorical Analysis Slideshow)
Color, placements, font, camera angle (ask, how is everything you are seeing working together to create a need or want in the viewer)
What is the ad selling beyond the product (is the ad selling a lifestyle, a wish or dream, a stereotype the audience wishes to become, a celebrity the audience wishes they could be, how does the ad make the product look like something the audience needs)
Your essay should be logically organized with a clear and well-supported thesis.
Paper MUST be written in MLA format. Suggested page-length: 4 – 6 pages, double-spaced, Time New Roman, 12 pt. font, 1″ margins.
